The biggest sign of success for your business isn’t necessarily your annual turnover or how many followers you have on Instagram. You measure your company wins via the number of leads you receive each month. This is an excellent way to track your progress and see the long term growth of your business. Once you gain a lead this can be turn into a paying client with just a few simple strategies. Whether you’re looking to improve your marketing or social media strategies there are a number of ways in which you can boost your leads. With a combination of tried and tested tactics, you will easily be able to increase the number of warm leads you have each month.
1.Market Research
It is so important to know your target demographic inside out before you start chasing new leads. It takes time to really delve into the minds of your audience, so make sure you undertake plenty of internet research. You will also want to speak to your ideal clients personally if you can. Whether you carry out a Skype interview or have a telephone conversation, this will really help you to gauge what they’re looking for from your business.
- Have a Great Lead Magnet
One of the best ways to capture leads is by offering a high value lead magnet. Usually this could come in the form of a PDF, a freebie, a video tutorial or even a complementary telephone consultation. As soon as you have interviewed your target audience, you will be able to figure out exactly what is valuable to them. Use this to your full advantage and make sure your lead magnet is irresistible.
- Get Your Branding Right
Make sure your brand statement is clear, concise and appealing to your target audience. If you can’t sum up what you do in two simple sentences, then you need to make it even more clear. If people don’t know what you’re offering right away, they will quickly lose interest.
- Give Value on Social Media
You need to use social media to portray yourself as a thought leader in your industry. This means you need to give value every single day. Whether you’re offering mini trainings, detailed information about how your product works or top tips about your service, you can really generate leads with excellent social media value.
- Engage With Your Leads
Striking up a genuine conversation with your leads is so important. If they believe you care about them, they will want to invest in you. Whether you talk to them via social media messages or you follow up their emails with nurture sequences, you need to keep them engaged with your brand.
As soon as you start implementing these smart strategies you will start to see better online engagement with your audience. As soon as you start generating these leads it is so important to follow up with them, rather than leaving them to sit there. Once someone is aware of your brand and engaged with it, you will be able to turn them into a paying client that keeps on coming back for more.
