Sustainable products are continuing to rise in popularity. A lot of people are becoming increasingly aware of the impact their shopping makes on the environment and want to support companies that reduce that. Others just like to show off their “wokeness” by supporting brands that demonstrate their virtuosity. If you want to capitalize on this trend, then it’s worth looking at a few of the markets that are making that big swing towards the green.
Food
The branding of green, ethically produced food is very strong right now. Vegan markets are growing, organic food and drink continue to rise, and the demand is going global. There could be a resurgence of responsible local producers in the upcoming years, as more and more customers grow wary and cynical about the sheer waste associated with many of the largest food producers and suppliers dominating the market right now. This trend is likely to online continue to grow
The trades
Those working in plumbing should quickly learn about and start working with appliances such as Grohe water-saving faucets and toilets. Similarly, HVAC specialists are starting to become a lot better educated on the most energy-efficient products on the market right now. More and more, the trades are about not only fixing and replacing appliances and fixtures, but about increasing the efficiency of the home, and those who adapt to know the newest technologies first are those most likely to find profit.
House and home
There’s a lot of furniture in landfills and many don’t know how to address it. You can’t stop people from wanting to replace or restyle and upcycling isn’t a solution that too many are excited by. However, biodegradable materials like Tencel bedding products are starting to turn things around. Materials and fabrics that are sustainably grown and disposed of could make for a major disruption in the industry.
Manufacturing
A lot of business owners are becoming savvy about their corporate social responsibility and about how going green can help them win their market and retain their staff. As such, they’re changing not only how they operate, but their B2B relationships, as well. Most important of all is the changes happening with green manufacturing nowadays. Businesses looking to reduce their waste are looking more and more to manufacturers who can reliably keep loss at a minimum and operate in the most energy and material-efficient ways possible.
Tech
We’re not specifically talking about green technologies, but rather how producers and sellers of everyday use technology, such as PCs, laptops, tablets, and phones are acknowledging not only the huge amount of waste in their market, but also the lucrative potential found in recycling. If you’re running a tech business, starting a tech recycling program like HP could see you recouping money in the materials you’re able to harvest from old, unused devices.
It’s important not to cynically “greenwash” a company by giving it sustainable messaging. Consumers are becoming a lot savvier, especially Millenials and Generation Z. If you’re going to commit to green business, then you need to commit all the way.
