Creating a website is all about providing your audience with something useful that helps improve the overall customer experience. Perhaps you’re offering products online, maybe you’re giving advice on how to use your products or maybe your site provides some kind of online service. Whatever the case is, website design isn’t the easiest thing in the world and it takes a lot of trial and error to get it right.
So we’ve decided to offer some advice by discussing some of the things that most business owners do wrong with their website. We’ll explain why it’s bad and also what you can do to improve your site.
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- There are too many complex navigation menus
Having a big site filled with lots of information is great, but there will come a point where your website is too big and needs to be organized properly. This is generally the case for a website that starts small and then grows without the design changing. For example, maybe your website design was fine when you offered only two categories of products. However, if you extend that to a dozen different types of products, it can quickly clog up your site.
To prevent this, make sure you perform a website audit by crawling your site. This will help you find out how many clicks it takes to reach certain pages. Once you identify those areas, shorten it so that it takes no more than 2 clicks to reach important areas of your site.
- You’re not monitoring your website’s ROI
A lot of business owners don’t realize just how much their website costs to run. Whether it’s paying for the domain, website hosting or outsourced web developers, there are countless expenses involved that can quickly drain your company’s capital.
A business site is an investment much like anything else, so it’s important that you get a good return on your investment if you want to succeed. There are many website design companies such as https://rsmconnect.com/outsourced-web-design/ that can help you develop a website that is cost-effective to manage while also drawing in many new customers and promoting engagement.
- Not having a way for your audience to engage your business
It’s important to give your audience a way to engage with your business and also each other. This is a great way to receive feedback about your website, products and services. It’s also a surprisingly effective way to learn more about your audience so you can adjust your products and services to meet their needs.
In order to do this, you need to establish some kind of presence on social media. Once you’ve done that, you can link specific pages to social media, such as having sharing widgets on product pages. It’s also a good idea to set up a blog to help you discuss upcoming products and also show your audience how you plan to develop your services to provide a better customer experience. You can then receive feedback, reviews and comments that can help you tweak your approach.
