When it comes to deciding which digital marketing agency to work with it can be daunting and challenging. There are many different specialisms and agencies to choose from. Choosing the right agency for you can be the difference between growing your business and destroying your budget completely. So, how do you choose?
Do They Provide A Full Service?
Sometimes you may come across agencies that claim that they are able to offer a complete solution, however, when you dig deep enough, there is extra after extra involved on top of the prices. This can include pay-per-click agencies and those that also build websites and offer you technical SEO and SEO consultancy. If you want ot be able to tell which agency is going to provide you with a full service make sure you see them and speak to them before you start to work together. You should ask to specifically speak to the individuals who will be looking after your case.
Do They Have A Specialism?
If you had a certain brand of car you may choose a specialist to service it. So, you should consider using a digital marketing agency that does the same. There are plenty of services that specialize in certain areas, so it could be worth your time considering using one that specializes in your industry. At the end of the day, they will have more experience in this area. Seems like common sense, right? However, many companies who choose to use a digital marketing service fail to hone in on this.
Do They Have Case Studies And Reviews?
A great way to assess if the agency is a good fit for your business is to see if they have any case studies that you can see. A service that has experience in the industry will be used to being asked this question and most likely have case studies prepared. They may also be able ot provide you with samples of mock-ups, mood boards, set-plans, and signage that they could use for your business. You also need to make sure you look at reviews that they have received, are they easily accessible? Do they show signs of any fraudulent misrepresentation? Or do they have bad reviews that state they’re not upfront with the costs?
Do They Have Clear Pricing?
Another really common complaint that is seen is that the marketing agency project or campaign started at one price, but then it changed because extras were added on top. If you are already deep into your campaign you may feel as though you have got to just stick with it as you have already invested so much. When you are choosing your agency, you need to ask about the fees, and if they included absolutely everything. Having clear pricing should highlight the integrity and honesty of an agency that you are looking at, therefore if the prices aren’t clear, be careful, and steer clear.
These are four important questions to ask before you decide to work with a digital agency. Is there anything else that you look for? Please share them in the comments below.
