If you want to grow your business, you’re in the right place, digital marketing is the number one way to connect your products and services with your target audience and increase revenue, but times are changing, and so are technology, marketing strategies that were once manually derived have been taken over by digital tools that can outperform and marketing professional.
Social Media
Social media has become an indispensable marketing tool for businesses of all sizes, and that’s surprising given that around 3.8 billion people globally use social media every day to read the news, socialize, and buy products and services. It would be folly not to have a social strategy.
Not only do you need a presence on social media, but you also need a following, and to get that, you need to post content regularly in your niche. Understand your target audience and niche, then use social media management tools like Social Sprout to schedule content across platforms.
Email Marketing
Email might have been the first technology to grace cyberspace, but it’s remained relevant through the years and is also an indispensable tool for digital business growth. Email platforms are used for business purposes, as well as marketing campaigns such as target advertising.
On your business website, you need to find a way to gather emails from your site visitors; you can do this by offering free content in return for an email address or using a form of gated content. Then, use a CRM tool like Hubspot or Active Campaign for your email marketing.
SEO
Search engine optimization is still one of the best ways to get noticed on the web. Think about your optimization efforts like advertising in your local area, but in fact, it’s more effective than that. Connect your website and services with a user’s search intent with effective SEO tools.
When it comes to SEO, there are two ways you can implement it; you can carry out our independent keyword research and connect with partners to create backlinks. Or, you can use some high-quality SEO tools such as Clearscope and SEO Surfer that are semi-automated.
Conversion Optimization
How are your conversion rates these days? If they could be better, it might be worth investigating some conversion optimization tools such as Unbounce and Opimizely; you will be surprised by how simple changes make a big difference to the people who visit and convert.
Simply changing the color of the call to action button at the end of your content can reduce your bounce rate and increase conversions – it’s a low-hanging opportunity. Marketing tools like Unbounce will audit your website automatically and bring your attention to conversion options.
Lead Capture
Digital marketing is becoming tougher and more complex as technology changes along with user behavior; if you want to move with the times, you need to invest in additional tools like Optimonk for capturing leads on your website. Without disrupting the user’s experience, Optimonk creates leading pop-ups and exit intent messages to encourage lead generation.
