So you want to get more customers using your website, email marketing, and social media?
Of course you do!
Well, I am excited to tell you, that all of this can be done right now, AND you have already taken the first step towards achieving that goal.
All too often, we have a BIG idea and one of two things happen.
We either keep planning and replanning only to realize our launch date keeps getting pushed back. Or, we do minimal planning and attempt to launch our business, only to learn we did not plan enough.
Has either of these scenarios ever happened to you? Whether your answer is yes or no, understanding the process of converting leads to lifelong customers is essential to growing your business.
Let’s discuss the 3 most widely used methods to drive traffic, convert leads and close customers.
Using Your Website to Get More Customers
Deliver content that delivers value. “By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive.” – HubSpot.
To convert web traffic to customers, create high quality, educational content, including ebooks, webinars, whitepapers, infographics, etc. Content marketing helps your brand stand out from the noise and become a trusted resource for your buyer.
Upgrade your Email Marketing Strategy
A study by Gigaom Research showed that marketers consistently rank email as the number one digital marketing tactic for awareness, acquisition, retention, and conversion. Send personalized, beautiful emails that your prospects will look forward to receiving and measure which messages are most effective. Relevant and personalized emails improve click-through rates by 14%, and conversion rates by 10% – Aberdeen Group
Related Article: 10 Tips to Upgrade Your Email Marketing Strategy https://virtualvillagemedia.com/10-tips-to-upgrade-your-email-marketing-strategy/
Go Social or Go Home
Social Media allows organizations to put a human face to their brand by sharing valuable content and real-time engagement.
As a society, we’ve become more social, leading to a 100% higher lead-to-close rate than traditional outbound marketing. Publish consistent and valuable messages. Connect social media messaging to lead generation campaigns.
Monitor the social activity of leads and customers. Track social analytics.
COMMUNITY + RESOURCES + ACCOUNTABILITY
FOR ENTREPRENEURS AND BUSINESS OWNERS
Join the Savvy Entrepreneur Private Facebook Community for community, accountability, support, and resources.
Until next time,
Michelle Morton
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