You’re going to be spending a lot of time and effort working on your company’s online presence, so it’s important that you’re doing things right and working effectively. There is, after all, a lot of competition for clicks online, and if your digital strategy isn’t on point, then you could find that you’re being overtaken by your rivals. In this blog, we’re going to take a look at a few tried and tested methods for nudging your online presence in the right direction.
Focus on the User Experience
Many companies think of their website in terms of what they can present themselves to the world. They focus on making it look cool or try to cram in as much information as possible. While your website should, of course, be in line with your overall branding, you shouldn’t think of your website as a blank canvas upon which you paint whatever you want. You should always keep your user’s experience in mind. If it’s good for them, then it’ll ultimately be good for you. So consider taking another look at your site, and check that it’s user friendly.
Easy To Find
We all know that there’s no shortage of websites out there. If you’re going to hit the kind of the visitor numbers that you’d like to see, then you need to ensure that you can easily be found online. If you’re currently appearing too far down the results page on Google and others, then learn more about how you can give your SEO a boost. If you’re going to put the time into creating an excellent site, then it shouldn’t be kept a secret: get the word out there, and you’ll see a spike in your visitor number.
Build Your Authority Around the Web
The online world works on trust. If your visitors don’t trust your website, then it’s not going to be as effective as it could be — and if you’re an online-only business, then you’ll be in serious trouble. While there are things you can do to build trust between you and your potential customers on your site, it’s also recommended to look at other spaces around the web, which you can use to build your authority. A strong presence on social media, for example, is important. You can also write guest posts for other credible sites, too — you’ll gain credibility through your association to these other websites.
Engaging Content
Content is king these days, there’s no doubt about it. If your content is currently all about you, then it’s time to mix things up. If you can add content that provides real value to your visitors, then your site will gain in popularity. You’re primarily there to sell a product or service, but you can also help people along the way by posting tutorials, advice, and other informative pieces.
Be Reachable
Finally, use the convection possibilities of the web to make yourself available. Email, instant chat support, and social media engagement will all nudge your online presence in the right direction.
