As an entrepreneur, you often ask if your website is holding your business back when you see less traffic and sales. Many entrepreneurs simply do not know how to manage, promote and leverage their website to grow their business. Most are usually so hung up on sales, that they forget that their website is the main source of the traffic they need. A good website can strengthen a business. Here are a few tips to determine if your website is dragging you down preventing you from getting the sales you need.
What Your Customers Want
Your customers are the main people who are going to be using your website. They should be your main focus when you’re planning how your website should look. Customers like simplicity, but they also like something that’s going to catch their eye. When considering your website’s layout, ensure that you have clear and precise categories. This feature makes it easier for your customers to find what they want. You should also have an integrated web design. By including this feature, all of the parts of your website will work together to maximize the number of sales you receive. Be sure that your customer’s experience is simple from the first click to the final payment.
Websites need to be swift and user-focused. The purchase process is where a lot of companies drop the ball. Customers are looking for speed and ease of use. Include a dashboard feature so your customers can manage their orders and personal information. Inserting the same information time after time will become frustrating. Customers want to place, track and return their purchases quickly.
What Your Business Wants
You want your business to make money and grow. The best way to do that is to drive people to your website, rather than your competitors. Investing in marketing tools such as Adwords and PPC, are great ways to reach your customers, although they can be expensive. Adwords, owned by Google, can put your website on the first search results page on the Google platform. The first three websites on a Google search results page will have the little green ad sign next to it. Those websites are the ones that have successfully bid their way to a top location on the platform. The bidding is what makes it expensive. However, it does pay off as you will get a lot of exposure for your website.
PPC is an advertising technique that means you pay every time someone clicks your ad. Your ads are placed pretty much everywhere that your potential customer visits, so it’s a worthwhile technique in the long run.
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