Everyone looks at startups as if they must survive. Then, if they are lucky enough, they can work on building a foundation on which they can thrive. However, this attitude is what leads to 90% of startups failing in a given year. Instead, entrepreneurs must focus on how they can improve their business, whether it’s the company’s products and services or the business plan.
A topic that goes under the radar is public relations. PR is perceived as a resource only successful organization can leverage because it’s an indulgence. Yes, it would be nice to splash out on a technology PR company, yet you have more pressing matters to deal with. You might want to rethink that notion.
It turns out that PR is a powerful weapon in the arsenal of startups. After all, bad partnerships and ineffective marketing are often reported as the major reasons for failure since they ruin reputations. The art of public relations seeks to resolve the problem by not only attracting investors and clients, but appealing to employees too. The best candidates will push your company forward.
Of course, it’s hard to see how a PR agency can do all of this for startups. But, if you’re open-minded, you’ll see that the benefits are wide-reaching and clearly outweigh the negatives. In other words, it’s not a myth.
Anyone who is interested in answering the question, “how can better PR help my business?”, should take a look at the infographic below. In it you’ll find the outlines of why so many small companies are turning to PR to not only survive, but to thrive in a competitive industry.
Infographic designed by technology pr company
