The world of marketing is fast-paced, with plenty of new things to learn all the time. Perhaps you’re in need of a few SEO few pointers to improve your strategy? If so, you’ve come to the right place.
1 . Video & seo
Search engines are nuts about video content, so it’s a good idea to make video content an integral part of your marketing strategy. When creating your videos, ensure to give accurate descriptions so that Google can determine what kind of content it is. To boost traffic, always embed videos and optimize them, (so they are the same width as your blog). Another thing you can do to help the search engines is to give a transcript.
You can create plenty of types of video content, including tutorials, explainers, conventional ads, and live streams. According to Word Stream, ‘Video drives a 157% increase in organic traffic from SERPs.’ Video campaigns don’t need to cost the earth, so if you’re marketing on a budget, no problem!
- Improved user experience
Your user experience will directly affect bounce rate, which then impacts your rankings on search engines. You can look at improving your user experience in the following ways:
- Call to action: ensure that you place a clear and engaging call to action on all of your pages.
- Improve your page speed: Users are fast to click off a site that loads slowly, so improving your page speed is crucial.
- Enhance your web design: An attractive web page with inviting colors and a simple layout does wonders for user experience.
- Chatbots: Using chatbots on your site can improve your customer experience, as users can ask simple queries in real-time.
- Find the right influencers
Working with the right influencers can help to boost your SEO, improve your engagement, and widen your reach. To find the right influencers, try using the following tools:
- Upfluence: The upfluence platform can help you to find the best influencers for your brand. Here you’ll find plenty of tools to support your campaign and a large database of options to choose from. With this platform, you can search for influencers based on location, engagement rate, industry, and more.
- Buzz Stream: This is a link building platform that helps brands find and connect with the right influencers. You can search using your chosen filters and then view the details of influencers who might be suitable. It’s simple to monitor your outreach, and the app will send you automatic follow-ups.
Influencers have the trust and admiration of your target audiences, and with their help, you can earn yourself that loyalty too.
- Work with a top seo agency
Seo trends and practices seem to change all the time! Just when you think you’ve got your marketing sussed, there’s another thing on your to-do list. The best idea is to work with a seo agency to help you create the perfect strategy for you. Whether you need help improving your website, analyzing your data, or supercharging your social marketing, the right SEO company can offer all the expertise you need.
