According to the UK Federation of Small Businesses, as of early 2019, about 5.8 million small start-ups existed in the United Kingdom. This statistic makes it look like for most individuals, starting a business is easy peasy. But after laying your business’ foundations and showing it to the world, you will realize that you still have a long way to go. This feeling of uncertainty is normal in the beginning, and it doesn’t necessarily predict the future. In any case, there’s nothing to worry about because, with these four tips, you can grow your business from ground zero up to the summit.
- Develop Your Customer Service
You don’t have to repeat the mistakes of other entrepreneurs. If you really mean to do business, start from your customer service, and develop it as much as you can. Customers are your best business partners, and without them, there is no you. According to surveys, 51% of customers of any business will not patronize a company if they have experienced some poor customer service in the past. On the other hand, customers who receive impressive services from a company will always remain loyal, provided the excellent experience continues. The bottom line is that it’s essential to evaluate your client service and be ready to fix any loopholes that harm the customer retention rate. Win the trust of customers once, and they’ll stick around for a long time.
- Improve Your Marketing Strategies
In reality, it is mostly through effective marketing tactics that businesses are built. When you recruit an expert team of marketers and resource them with the necessary tools, you’re likely to see your sales and productivity increase. Here are cheaper ways to advertise your business effectively.
- Send out promos with your invoice.
- Newspaper publications
- Use social media marketing
- Design custom promotional bags, t-shirts, etc.
- Organize workshops and giveaways
- Email marketing
- Join professional marketing teams
- Get a business website
According to Think with Google, 51% of shoppers confess that they use Google to search for products before buying them. In this digital revolution, the internet is everything, as we know it. As a serious entrepreneur, you should have a professional website to create your online presence. Since customers will be checking your services through the web, what happens if they don’t find any authoritative page telling them more about your company? Well, chances are, they will think your brand is not reputable enough.
Another advantage of a professional business website is that it can be used for digital advertising during a crisis like the current COVID-19 pandemic.
If you’re thinking about creating a website for your business, then here’re a few key things to capture on your site.
- Your business logo
- Business name
- Description of your products and services
- Contact details and address (Google maps)
- Mission and vision
- Customer reviews
- Know Your Competitors
It is difficult to outshine your competitors if you’re not aware of what they’re up to. When customers fall in love with a particular brand, then there’s something unique about their services that deeply connects with the customer. Find out what that is and try to implement some of your competitors’ strategies to see if they’ll help you achieve your business goals.
To summarize, setting up a business is like going down a rough road. There will be bumps and curves to navigate through, but if you stick with the tips above, success will be yours in the end.
