The feeling of clocking into work every single day at the same time is draining, repetitive and pretty boring now. You have worked in the corporate sector for your whole life and you’re ready for a drastic change. You have always wanted to start your own company, but you haven’t had the motivation or time to get things started. Recently, you have realized that you’re only going to experience freedom if you can work on your own terms. There is a lot to learn, from getting customers to your website, to establishing your niche idea. However, if you have the patience and persistence to make this happen, you will get there in the end.
Be Confident in Your Niche
Knowing what you want to do can be really easy or really tricky to decipher in the initial stages. You need to assess where your zone of genius lies and roll with that. If you’re a whizz with numbers then you might want to look into how to open a tax office; if you’re super a creative then you might want to go down the route of graphic design. There are so many options available to you, you just need to spend some time honing in on your niche.
Be Prepared to Play the Long Game
Your company isn’t going to become an instant success overnight. It is likely that it will take around three years to achieve consistency and really find your flow. This is a warning that you really need to love what you do, otherwise you’re going to get bored very quickly. As long as you are patient, you will start to see the results you’re looking for eventually.
Hire a Coach
You can’t go through this entire process without a mentor or coach. This is going to be quite a significant investment, but you will hopefully make this back as your business grows. Do some research and find people who specialize in your niche. There are so many business coaches online, so it’s up to your to find someone you trust and has the right experience to help you.
Research Your Competitors
Your coach will probably recommend this as one of the first things you do. Carrying out, in depth market analysis is going to be absolute gold dust for you. Not only will this confirm whether your niche idea has a place in the current market, but it will also give you guidelines on pricing, marketing strategies and your ideal client avatar. Never underestimate the power of market research as this will give you more information than you think.
Even when you’ve got your niche idea and you’ve researched your competitors thoroughly, this isn’t the end of the journey for you. The hard work begins now; maintaining your reputation and building a brand is something that many entrepreneurs struggle to do, especially in the first year. Now is your time to laser focus your attention on your empire and you will finally have the freedom you’re looking for.
