Running a personal training business can be a wonderful career. Not only do you get to spend your day with people, but you’re helping them become healthy and make a difference to their lives.
But it’s no secret that the world of personal training is a competitive one. With a lot of competition out there, you need to build up a strong, loyal client base and find other ways to help you grow your business.
To help you get more out of your personal training, here are some suggestions for ways to grow and ensure continued success for your business.
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Provide a service that offers value for money
Personal training is considered a luxury service for many people. So if they’re going to spend the money, they need to make sure that what they’re spending is worth it. Going the extra mile to provide your clients with an incredible service will make sure they come back again and again.
A positive personal training service begins with a thorough consultation to make sure you understand your client’s goals and their current circumstances. Use personal trainer forms to gather all of the information you need. The more detail you get, the more your client will get out of your sessions.
Consider group sessions
People can be put off personal training for many reasons. Sometimes they feel intimidated or nervous because they haven’t trained before, while others might be put off because of the cost. Providing group personal training sessions can be one way to combat this. Not only will it mean you can train multiple people at once, but it can bring variety to your sessions. From training in pairs to small groups, such as workplaces, or groups of friends, your group training sessions could expand your offering and attract a whole new client base.
Get involved with online fitness
The recent pandemic has seen online fitness really take off. People are enjoying the flexibility of working out at home, and this could be something that’s likely to continue even after gyms fully reopen. Providing online training sessions, diet plans and Q&As can be an easy way to expand your offering and attract remote clients too! Start a fitness blog and work on providing useful, informative content that could help push your clients further. Who knows, maybe you could become the internet’s next big fitness success!
Consider referrals and special offers
Word of mouth is important for personal trainers, as people tend to ask their friends and families for recommendations. By providing rewards for referrals, such as free or discounted sessions, and taster sessions for first-timers, you could see more people sign up to your services. Learning how to promote your business on a budget can help you spread the word to more people, with your social media profiles being a great way to grow your business.
There are many ways you can grow your personal training business to help maintain an edge over your competitors and add to your client list. Focus on providing a service your clients can really benefit from, and be sure to boast about your achievements. Just as it does for your clients, your hard work will pay off, and you’ll end up seeing some great results for your business.
