Let’s face it. You’re here today because you want a website that delivers consistent B2B leads for your company. What you don’t want is a site that just looks pretty and doesn’t offer much value to you or your visitors.
The truth is, creating a lead-generating website isn’t a five-minute job. You need to put some time and effort and be prepared to make some site adjustments until you develop the “winning formula” that creates the most leads.
What’s the secret, you ask yourself? The following are some practical steps you can take to create the ultimate B2B lead-generating website:
Reimagine Your Visitor Journey
One of the biggest mistakes that businesses make with their websites is creating online brochures of the products and services they sell. The problem with that approach is that you aren’t creating a visitor journey explicitly tailored to the people who visit your site.
Instead, it makes more sense to reimagine your visitor’s journey. For example, let’s say that someone searches for the things you do on Google and ends up clicking or tapping through to your landing page.
Once that visitor is on your landing page, you need to have a clear and logical internal link structure in place. The landing page, for instance, should have a link to a customer success story where they used your products and services to solve their problems.
From that page, you should make it easy for that visitor to contact you; having a contact page on that page is better than redirecting them to a separate “contact us” page. You should also have plenty of relevant CTAs (call-to-actions).
Don’t just expect your visitors to know where your content is on your site. Otherwise, you’re going to end up with a low lead generation result.
Do Some Background Research on Your Visitors
Did you know that it’s possible to find out more about your website visitors apart from their IP address or what browser they use? You could use a Leadfeeder alternative, for instance, to determine their businesses and provide contact information within those companies.
You’ll then have hot leads and can target the best decision-makers in those organizations. Best of all, the information is publicly sourced, and such solutions comply with all relevant privacy laws.
Now you have a real chance of pitching your brand, products, and services to the right people in those businesses.
Don’t Turn Your Content Into a Massive Sales Pitch
Lastly, when you create content for your website, it’s unlikely to generate lots of leads unless it’s helpful to your audience. Why? Because people visit your site to find solutions to their problems, not to watch a glorified online advertisement!
Your content should be educational, discuss the pain points that your target audience experiences, and suggests how your products and services can resolve their problems. Incorporating real-life success stories will add credibility to your content.
There are many ways you can promote such content. For example, you could create explainer videos that link to sign-up forms or offer free, no-risk trials.
By following the above hints and tips, your website will soon be a lead-generating machine. Good luck!
