How To Improve Customer Loyalty

Big Issues That Face Almost All Startups

One of the main goals of management should be to improve staff loyalty. Staff loyalty is important for a many reasons. Staff who are loyal will work harder for you, produce better quality work, and are more likely to stay with your business longer, saving you the time and expense of recruiting to replace staff who leave the company. But how can you improve staff loyalty?

Offer Incentives

Employee incentives from a company like https://www.mtievents.com/employee-incentives/ can help a lot with keeping your staff interested in working for you. You can offer all kinds of incentives on top of their salary, such as a generous bonus scheme. Offer deals and discounts, like help to buy travel cards, discounted gym memberships, or deals for shopping, restaurants, or entertainment. Perks like drinks on a Friday in the office can help to make people feel more loyal to you too. 

Recognize Hard Work

All employees want recognition for the work that they do. Giving recognition doesn’t need to be complicated. As a manager, just saying thank you for a job well done can go a long way to make your team feel appreciated. Give recognition publicly too. At the end of a project, you could send an email thanking everyone for their participation, and call out some key players by name. If you have meetings to discuss how a project went, make sure to thank people for their hard work. Public recognition makes the people you’re thanking feel good, and gives others a clear idea of what you’re looking for. 

Hire Referrals

A great way to hire loyal staff is let your current team do your hiring for you. Offer referrals bonuses to encourage staff to suggest other professionals that they know to come and work for you too. If someone who already likes working for you encourages them to apply, you’re already starting on the right foot with a new team member and have a better chance of turning them into a loyal employee. It also helps to make sure your team are working with people they like, which always encourages people to stay with a company. 

Show Trust

Nobody likes to be micro-managed, so give your team some freedom and show them you trust them. Resist the urge to monitor anyone too closely, or track their time yourself. Instead, let people work more flexibility, with the option to work remotely, or change their hours if they need to, such as in a childcare emergency. Remember why you hired them in the first place, and that they have the skills and knowledge to make decisions about their own work. Let them lead, and ask for their input on their area of expertise. If anyone from your team approaches you with a suggestion or a concern, listen to them, take them seriously, and offer a solution as best you can that takes on board their opinion. If staff feel as though they’re being checked up on too often, or aren’t being listened to, they’ll take their skills somewhere else. 

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