Are you running a brick and mortar business or a local service company? If so, then you need to make sure that you are getting the right level of foot traffic. Low levels of foot traffic will mean that your business is not seeing high enough levels of demand to stay profitable. This isn’t a sustainable option. So, let’s look at some of the factors that can provide a boost to your foot traffic.
Signage
If you want your business to get noticed then it is all about using the right signage on your business. There are so many varieties when it comes to choosing the right signage, but it is something you have to get right. You could choose a sign that lights up when it gets dark so your business will be spotted day or night. Remember, if you are set further away from the street then you will need to have a sign pointing the way to your business.
Other Exterior Features
Aside from signage there are other exterior features that you can use to improve your chances of boosting foot traffic. For instance, you should think about parking. A great space for parking is always going to make your business more accessible. This is particularly important if you’re not in a place which is pedestrianised.
Another key point to think about is lighting. Lighting can help your business stand out from other buildings that are close by. It’s particularly great if you’re keeping your business open late and hoping to continue to attract customers.
Your Website
When it comes to your business you need to make sure you get your website perfect. This will be the first thing customers and clients see when they look up or research your company. Visits to your website will more often than not happen before a person visits you in-store. Making sure your website is pretty and contains all necessary information is vital. You should ensure you have some images of your business and your products. You can even use property video providers to show off your impressive building and what’s inside.
The Right Campaign
Finally, you need to make sure that you are running the right campaign. If you want to see a higher level of foot traffic to your business, you have to get your marketing right from day one. It’s great if you can think a little more out of the box here. For instance, you might want to think about running an omnichannel marketing strategy. Omnichannel marketing is based on the idea of running a campaign that connects lots of different elements together. For instance, you can set up a hashtag for your business. You can then promote this hashtag on social media. So, how does this relate to foot traffic. Once you’ve built a buzz on social media, rent a digital billboard close to your business. Show the excitement around your campaign and you’ll always see an uptick in the number of people checking out your company.
We hope this helps you understand some of the key factors that can impact your level of foot traffic and help you make the right impression
