When you are hosting an event for your company, you need to offer a gift. As with a children’s party, party bags are offered to thank the guests for attending and having an interest in the proceedings. Well, as a business, you get to hand out swag bags and delight your customers or clients with what you can offer in them.
Of course, as you may know, most swag bag loot ends up in the trash. Plastic stationery and pencils, bottles of bubbles and paperwork – it’s not interesting. Your swag bag has to reflect your brand and a low-quality swag bag has the potential to disappoint while making you look bad at the same time. You can drape your event stall with your brand banners and your name, your branded bottled water, and balloons are going to look great. However, if you haven’t got your swag bags up to scratch, what’s the point? So, let’s take a look at some fun swag bag ideas to get the next event you throw looking great!
- Event Survival Kit. You can really poke fun at the whole event idea with a survival kit for the event itself. It’s funny, it’s witty and it shows you have their back! Add some painkillers, a bottle of water, a notebook and pen and even some mints!
- A Treasure Hunt. Put together a fun treasure hunt that leads your guests around the event location and leads them back to your stall for a bag of treasure. The treasure could be anything you want; even a miniature swag bag with gold chocolate coins!
- Personalized Scratchers. Let people who come to your booth pick up a swag bag with a twist! Add a branded scratcher to each bag and let people win something from your business. If you sell advertising space, offer a certain space in a magazine. It helps them to remember your business and it really gives them something to enjoy.
- A Little Charity. If you promise each person who comes to your stall that you will donate some cash to their chosen charity, it makes you look good. Philanthropic businesses will always attract the right attention, and you should always ensure that you can offer something to someone else on their behalf.
- Food. Event stalls with the doughnuts always get the best attention, don’t they? The temptation of baked goods and fuel will help, but always add in something healthy, too. Baskets of fruit and pastries as people drift on by will draw interest and it’s in these moments that you can choose to engage them in conversation about what your business could offer.
Events can be boring, but with the right gift, you can ensure that people are more than excited to see what your business is up to. You should spend time working on your swag bags before you get to the event and make sure that the bags themselves are interesting and exciting! You can never underestimate the power of great branding.
