Want your company’s website to wow visitors and generate customers? Here are just a few key ingredients that could be worth incorporating into your site’s design.
Security
Your website needs to be secure from the threat of cybercrime. If your website doesn’t feel secure, visitors may immediately be put off. Hiring a professional web designer to create your site will ensure that it is secure. You should use a secure payment gateway and should consider other security features such as sending verification emails to customers to confirm and making password characters as they’re being entered.
Good navigation
Visitors should be able to easily find their way around your website. Most importantly, they should be able to find your contact details and they should be able to know where to check out (if you sell products or services directly through your site). By keeping your website simple and by guiding people with large call-to-action buttons, you can ensure that visitors don’t get lost.
Proof of credibility
Potential customers will want to know that you are a credible company. You can prove your credibility by adding testimonials, displaying award badges and providing professional photographs of your services/products. These features show that you’re experienced and that perform your work to a high quality.
Responsive design
People now use the internet on a variety of devices including computers, mobile phones and tablets. Responsive design ensures that your site looks good when viewed on all these devices. For instance, when viewing a site on a mobile phone instead of a PC, you may want larger text for better readability and larger buttons that can be easily tapped with your finger. Most modern sites are designed to be responsive – you may only want to look into this if you have an older site that hasn’t been updated for a while.
Accessibility
Accessibility ensures that people with disabilities and impairments can still use your website. This could involve adding captions to videos for deaf visitors, using clear color contrasts to allow colorblind visitors to easily read information and avoiding flashing images so as not to harm those with epilepsy. You can read a guide on accessibility at sites such as https://revisionlegal.com/internet/website-accessibility/. Failing to add certain features to your site could lead to legal action if you are not careful.
SEO
SEO stands for ‘search engine optimization’ and is a means of helping you to rank highly on search engines. By designing your website in a certain way, you may be able to boost your search engine rankings. This could include adding certain keywords, structuring text in a certain way and using concise code to minimize page load speed. There are many other elements like backlinking that can also affect SEO. It’s best to hire an SEO company to handle all of this – you can find such services at sites like https://www.ironpaper.com/seo/.
Engaging content
Engaging content is probably the most important ingredient. If your site isn’t engaging, your visitors won’t stay around for long and most certainly won’t convert into customers. Engaging content could involve exciting images, well-written text, unique fonts, and bold colors. It’s important that your content is always fresh too – this will ensure that visitors come back.
