There are all kinds of reasons as to why you might launch a business-focused event. Many advice columns tend to refer to them as conventions or exhibitions, but those are hardly the only possible events you may run, and they may not solely be focused for the benefit of others in your industry.
For instance, it’s not uncommon for tech companies to allow journalists in for pre-reveals so they can report on upcoming products and releases in order to basically make room for free marketing, and to develop competent relationships with the press.
Business events may also allow for innovation to prosper, to secure investor relationships, or to simply test run a trial project with willing participants. Business events can be solely for the good of your own firm too, like running an award show dedicated towards bringing in the best of your employees and thanking them for all of their hard work.
In some cases, you might just run a Christmas party out of office hours which helps people come together and blow off some steam at the end of a productive year. But regardless of your situation – how can you reliably ‘nail’ every business event you run? Let’s consider that, below:
Security & Safety
Security and safety is all that matters when running an event, because you can’t enjoy a well-designed show or make the best of the evening if people in attendance are in harms’ way. Proper security, chaperones, and signposts are a good start, as is making sure all fire exits are free and people are aware of where to go in order to evacuate. In some cases, you may hire specific security to keep better control over a larger event, gating access with passes to invitees only. This way, everyone has the chance to remain safe.
Logistics & Planning For Volume
It’s important to plan for volume to the degree that you can, as it really does make a profound difference to expect this in terms of how patrons experience your event. From making sure that queues are properly set up with barriers, that seats are properly arranged with schedules laid out well on a pamphlet, and the course of the event is known to all attendees can help everyone remain on the same page, without confusion, and without needing specific assistance.
The Hidden Secret of Catering
If you have great corporate catering at the event, you can bet that people will remember it more fondly. This might seem like a sneaky tactic, but since when has great hospitality ever been disconnected from great food or at least suitable refreshments? This can be a great means of providing for your guests especially during long events, such as day-long exhibitions or talks you invite certain people in your industry to. Running an trade dinner can also be a good way to make an occasion of the whole affair, adding some informal but still professional bonding to the event itself.
With this advice, you’re certain to nail that business event in the best possible way.
