If you’re someone with a blog or an online portfolio, or you’re trying to set up your own retail store, you’re going to need to be charismatic. Sure, you’re not actually coming face to face with the people you’re trying to impress, but you still want to get your message across. In order to improve your personal brand, you’re going to need a few selling techniques on your side. They’re adaptable and useful, and once you know how to implement them, you wouldn’t be without them! Here’s a couple of the best for building your brand from the ground up.
Find a Unique Selling Point
Why should people click on your website link, and read the information you have available? If your products look similar to another website’s, why should a consumer change to your brand? You’ve got to make your brand’s difference obvious. Describe your unique selling point and be sure to use copy that is clear and meaningful.
Use Some Clever Words
If you’ve got a pitch to sell, and you’ve only got a few words to do it in, make sure you’re choosing your words carefully. Remember, SEO in your marketing is important when it comes to search engine ranking. Ultimately, without a solid SEO strategy, you’re not going to see much traffic on your website. However, if you have good content, people are going to notice you. Let your titles draw your audience in and then let your words speak for yourself. The tone is one of the best ways to attract attention.
Find the Best Profile Picture
If you don’t have an appropriate profile picture, you’re not going to be seen as a trustworthy and credible. Leave your teenage and yearbook pictures on your private facebook account. Invest in professional photos for your website and social media channel profiles.
Be sure to hop into the Savvy Entrepreneur Private Facebook Community to collaborate, learn and grow with your fellow entrepreneurs and business owners.
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