All businesses, no matter how large or how small, need market themselves. If you’re not making this a priority in your business, then your competitors will be. The business world is already pretty competitive, and so you need to be thinking of different strategies you can use. Marketing includes both digital marketing and offline marketing tactics. In the digital age rely on email marketing, websites, and social media to attract new custom. But the offline marketing strategies can still be of use. Here are three that you can incorporate into your business right away.
Business Cards
A well-designed business card still carries a lot of weight regardless of your industry. How else are people you’ve just interacted with physically going to remember you? Business cards can be distributed at local networking events, or specific events in your industry. Short of word of mouth, business cards are quite possibly the best way to connect and collaborate. Invest in a great design, and be sure to include your company’s logo on the card.
Product Launches and Local Fairs
If you are offering products to the public, attending product launches are a great way to market them. Customers seeing and trying out new products before they purchase them. Bloggers, relevant industry influencers, and your target audience all attend these launches and fairs. Depending on the event you’re attending, you may need to invest in commercial tents or a space to hold the launch. But it can be worth the money when local people are invited to try out the products and get them excited about your business.
Speaking or Lecturing
Do you have a compelling story about starting your business? Do you specialize in a specific field that people want to learn more about? Or perhaps you are a great motivational speaker. If any of these fit you, there are undoubtedly hundreds of people who want to hear what you have to say. Offer your speaking services at local events in your area, career fairs, or even after-dinner events. Test the waters and see if you enjoy the experience. From there, you can introduce online marketing efforts and develop a social media following.
Having both a digital and offline marketing strategy can only double your exposure and brand awareness. They are both still important and equally relevant.
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