Are you still using your fax machine? Are you using traditional ways of marketing? To move your business into the future, you need to move with the times. You won’t be able to match your business rivals if you don’t, and you will struggle to gain many new customers. You see, while you’re resolutely sticking to your guns and ignoring societal changes, the rest of the world will move on without you. In short, you will be like the fax machine that many businesses have relocated to their loft spaces; gathering dust and wallowing in irrelevance.
Here then, if you haven’t already done so, are some tips for getting into the 21st century.
#1: Make use of the latest technology
It can be hard to catch up with changes in technology, but it’s in your best interest to research what is available to modernize your business.
When it comes to communicating with your customers, for example, you might want to check out Amazon’s new bot development site. By developing and implementing chatbots for your website, you won’t have to spend as much time marketing and selling to your customers as these AI marvels can do it for you.
When it comes to improving your efficiency in business, download an app. Check out this list of best small-business apps, and download anything that will make your life easier. With apps to help you streamline your accounting, improve customer communications, organize your workload, and more, you need never be reliant on old-fashioned business practices again.
For these and other technology trends, check out this article. And then consider your business, and research the technologies that are applicable to your industry. While you might not have the funds to implement everything, you should still invest in anything that will give you the means to improve and grow your business.
#2: Go green in your business
The subject of global warming will be nothing new to you, but what are you doing to make a difference from your little corner of the world? Businesses are now being held accountable for their carbon footprint, and while many companies were able to get away with unethical practices in the past, this is no longer the case today. Not only could you face fines from your local government for ignoring green principles, but you might also find yourself the subject of a backlash from your customers and the local media.
To move your business into the 21st century, check out our ideas on going green in business. Then research other things you could do to show your green credentials, such as looking for ideas on how to run a paperless office, and tips on ways to recycle within your business.
#3: Hire younger people
Now, we aren’t being ageist here. We aren’t suggesting you don’t hire anybody over the age of 25. However, by having younger people on your team, you will, in theory, have the freshest and brightest minds in the business on your side. These are the people who are more tech-savvy than the older generation. These are the people in touch with the latest consumer trends. And these are the people who will help you push your business into the 21st century, and away from anything that could be considered old-fashioned and no longer relevant. Check out these recruiting strategies for attracting the top young talent, and then take the relevant steps to employ them.
Finally
So, if you have your head stuck firmly in the past with the way you run your business, it might be time for you to think again. Businesses are failing at an alarming rate, and this is partly because they haven’t caught up with societal trends and changes. Follow our suggestions then, and commit to further research to modernize your business in line with the world we live in today.
Be sure to hop into the Savvy Entrepreneur Private Facebook Community to collaborate, learn and grow with your fellow entrepreneurs and business owners.
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