Every business owner knows the importance of having a website. Regardless of whether you are involved in e-commerce yet, a website is an integral part of your operation. Growing your business without a website can be extremely difficult. After all, it is the core of your branding and digital calling card for your audience. It needs to be beautiful, easy to navigate and valuable to your customers. Luckily, there are a variety of website tools available to help accomplish this goal.
Websites must be intuitive, with expertly crafted UX copy that can guide user behavior. Several website tools help to increase time on page, reduce bounce back rates, and improve conversions. While your website may be aesthetically pleasing, there is always room to grow and add value.
Slickplan
Many entrepreneurs know what they’re looking for when it comes to a website’s appearance. However, very few know how they want the user experience to feel. Choosing brand colors and images are great, but it is a small part of the overall user flow. Website tools like Slickplan can help you plan your website’s navigation in advance of its development. This makes for a better crafted and slicker user experience.
Yoast
Content marketing is an essential element in getting your online voice heard. Keeping your website current with valuable blog posts, video content and news updates keep your audience interested. Furthermore, it helps to establish your business as an industry leader. A strong SEO strategy ensures that your posts and website are optimized for better ranking results. Yoast is a great plugin to help you do exactly that. It will help you to subtly tweak your writing style to make it more SEO friendly and easier for users to read, improving scroll depth and time on page.
Google PageSpeed Tools
For most people, a slow and unresponsive web page is a huge frustration. In fact, a load time of just 7 seconds can increase your page’s bounce rate by over 30%. As users are more likely to consume their content in short bursts while on the go, this number is only going to increase. Fortunately, Google have developed a suite of tools to help you to identify and fix issues that may compromise your page speeds.
By mastering these tools you can start making your website work harder for you to raise awareness of your brand and transform users into customers.
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