For most entrepreneurs, one of the main focuses in business is to grow your audience. Knowing how to target your marketing to a specific group means higher conversions and sales. However, there are times when our marketing and other methods can be too aggressive. Each customer is different, and you must be able to differentiate between them. Remember, your goal is to solve problems, not annoy your customers. You want them on your side and to build strong relationships. You can quickly lose your customers by committing one of these 4 pitfalls.
Aggressive Marketing
Yes, you need to market your business, but there is such a thing as “over-marketing” your business. Remember, your customer has nowhere near as much interest in your company as you do. They might be everything to you, but you’re just one of a million other things in their life. If you’re sending daily emails, or too many SMS marketing messages, then you’ll find that your marketing has had the reverse effect – you’ve lost customers!
Website Issues
Your website is the foundation for your company’s interaction with your customers. It’s where they go to find out more about your company, make purchases, track their orders, and so on. As such, you need to make sure that there are no annoying issues happening! If your website is slow or down for periods of time, then customer trust will be eroded – and they’ll be frustrated. You can prevent this from happening by working with an IT company that offers managed services of your network. Elsewhere, try to avoid annoying pop-ups or autoplay videos. Videos may help with your Google ranking, but they’ll only have your potential customer hitting the X button within moments of it starting.
Overpromise, Underdeliver
It’s fine to talk a big game, but only if you can back it up with exceptional service. There are few things more annoying than selecting a company based on all the things they said they could do, only to then discover that they can’t deliver what they promised. Just be truthful – most customers don’t expect perfect service. They just want to work with a company who they’re sure isn’t taking them for a ride. Also, think about how you’ll act when you make a mistake, which of course you will. You might be tempted to play the excuses game or something similar, but your customer is likely to see right through that.
Let’s Talk
Finally, whatever you do, make it so people can get through to you, either by phone or email, promptly. There’s nothing worse than having an issue, and then being unable to reach a representative. Of course, you don’t need to be available all day and night, but if the phone is never being answered, then you’re just creating issues for yourself.
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