The industry has never been so accessible. Funnily enough, this is the biggest problem standing in the way of success. Trying to make your products stand out from the crowd is tough. The result is a plethora of similar products and services. Below there is a list of tactics you can implement to help make your products more visible.
Play With The Price
Pricing is essential because people won’t purchase anything that is out of their budget. Conversely, the average person on the street is suspicious of products that are low in price, compared to the rest of the competition. It’s called the Goldilocks conundrum – the amount has to be just right. Take a look at what your rivals have to offer and see if there is a way to undercut them. For example, you might knock a dollar or two off the price. Other than that, run a promotion where they get a freebie, giving them more bang for their buck.
Fix The Unfixable
We’ve all been in situations where we’ve sampled one too many cocktails. The next day, everyone is on the lookout for a hangover cure, a miracle elixir. Even though it’s a difficult journey, people will go the extra mile in case it works. The Caesar drink mix is the perfect illustration. The company has positioned the product to stand out from the crowd by offering a fix to the unfixable. As a result, people are too hesitant to say no.
Add Digital Value
Added value is the king of standing out. Customers love freebies, even if they are accessible regardless. Think about the last time you stayed at a hotel. Did you get extras when you checked-in? Usually, the answer is yes because establishments will throw in a map or information regarding the restaurant and bar. However, savvy hoteliers now sync is with the key card and provide real-time alerts. Customers love this because of the novelty value and the fact it saves time and money. In fact, they like it enough to go back for more time and time again.
Keep The Team Small
There is nothing wrong with expanding. Businesses have to if they want to grow and cement their success. But, there is a point to remember which focuses on team size. Experts point out that a small team is better at producing products which stand out in the marketplace. Because they aren’t part of a faceless corporation, they are invested in developing great ideas for the sake of the firm. Plus, there isn’t any creative waste as every strategy is heard and not lost in a sea of noise.
How do you plan on standing out and catching the eye of the customer?
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