Your business is your investment, and for this reason, you have to make sure that it is the best that it can be. In order to do this, you need to learn what makes your website look unprofessional so you can avoid making a bad first impression.
Cluttered Website
A busy website can include too many colors, words or even images. If you want your site to look as professional as possible then you need to clean it up and add plenty of white space. If your site is not pleasing to look at then you can’t expect your customers to stay. If you aren’t sure if your site is cluttered or not, then load up your site and take note of where your eyes are drawn to. If your eyes are not fixed on a spot in the site, then you need to redesign your landing page. The main reason why you need to do this is that cluttered sites often don’t have a point of focus, and this can be detrimental to your overall level of professionalism.
Outdated Content
It’s so important that you keep up to date with your content. Social media needs to be part of your marketing routine. It shows your customers that you are keeping up with the latest trends and it also helps you to stay current as well. If you want to help yourself even more here, then you need to create a blog as well. This will help you to keep your customers updated and it will also help you to populate your social media account with new posts all the time.
Downtime
You might not be able to stop your site from going down, but you can certainly make sure that it is not a weekly occurrence. One way to do this would be for you to invest in a managed IT support service. They can help you to make sure that all of your servers are running as they should and they can also help you to stay on top of your system updates too.
Low-Quality Images
Images are a huge part of social media, and they are also part of your website content too. Poor quality photos will make you look very unprofessional. If you want to get around this then you need to invest in high-resolution photos. You may have to pay for them, but when you do, you will start to get more traffic to your site and you will also appear much more professional.
Logo
Your logo is everything. It is placed on your site, your social media pages and even on your marketing material as well. A well-designed logo should work across every format, and if you want to be professional then it needs to stand out. Your logo should always be recognizable and readable. Sure, a fancy logo can be great but if your customers cannot recognize it or if they can’t tell what it is then it won’t be doing you any favors at all.
Be sure to hop into the Savvy Entrepreneur Private Facebook Community to collaborate, learn and grow with your fellow entrepreneurs and business owners.
Similar Posts by Savvy Entrepreneur:
10 Income Reports by Entrepreneurs for Entrepreneurs
https://savvyentrepreneur.co/10-income-reports-by-entrepreneurs-for-entrepreneurs/
Get More Customers Using Your Website, Email Marketing, and Social Media
https://savvyentrepreneur.co/get-more-customers-using-website-email-marketing-social-media/
Mastermind Groups for Entrepreneurs Foster Accountability
https://savvyentrepreneur.co/mastermind-groups-for-entrepreneurs-foster-accountability/
This is a Collaborative Post
