You would think that entrepreneurs would do more research before embarking on a business venture. However, the reality is that very few of them actually bother to do much research before they invest their hard-earned money. Sure, they might latch on to a trend and make a bit of money, but their business will ultimately come crashing down. This is because many do not focus on building a solid base. One of the most important concepts to understand as a budding entrepreneur is SEO. Many entrepreneurs make SEO mistakes that can easily be avoided. The following are some of the most popular.
Creating Content For No Real Reason
People often assume that more content is always a good thing, but the reality is that content for content’s sake is one of the worst things you can do to your website. You don’t want your website to be overloaded with useless information. Instead, you want it to be meaningful to your audience so that it creates a relationship between you and the consumer.
Whenever you create some form of content for your website or business, make sure it has some kind of relation to the products and services that you’re selling. You should also ensure that the content is optimized for SEO and not something that will essentially be a waste of space on your website.
Not Focusing On Paid Options
Many people think that SEO is all about creating solid content and using tried-and-tested white-hat methodologies to create a solid brand presence. However, this is old news and it’s time to start looking at paid options because the reality is that you probably don’t know nearly as much as a professional company or freelancer.
So whether it’s paying for someone to write an article for you or looking for a company to help take control of your social marketing strategy, it’s vital that you seek out paid options in addition to low-budget options to improve your SEO.
Forgetting About Local SEO
We also can’t neglect local SEO. If your business operates out of a physical location such as a store, then you can’t forget to optimize for your location. There are many local SEO services that can help you improve your brand presence on the internet while also simultaneously making people more aware that you exist in your local area as well.
Local SEO is just as important as regular SEO, so make sure you’re always looking for ways to boost your presence on the internet.
A great company to help is Ignite Digital. Check them out! https://ignitedigital.com/toronto-seo-search-engine-optimization/
Failing To Engage With Your Audience
Many companies will open up many different communication channels such as comment sections on blog posts and social media accounts, but they fail to actually engage with their audience, rendering their accounts useless. This doesn’t inspire confidence in your audience and it can even make them lose faith in your ability to stay in touch with your audience.
Always try to stay in touch with your audience. Customer engagement metrics can help improve your search rankings and it also gets people talking about your excellent customer service.
Neglecting Mobile Users
Mobile users make up a large percentage of all web users, making it important to modify your website so that it fits both a desktop and mobile platform. Search engines are now valuing mobile and desktop-friendly websites higher than websites which only accommodate to a single platform. This means that it’s a very good idea to ensure that your content can scale for both platforms.
Most web designers will accommodate for this and some website builders can even do this for you, giving you no excuse to make this mistake.
Having Poor Website Navigation
Lastly, poor website navigation can drastically reduce your website’s page rank. This is because missing links, duplicate pages and link labyrinths will reflect poorly on the quality of your website. Search engines can tell when you’re duplicating pages and using your website to spam keywords, so make sure you focus on creating a streamlined browsing experience by introducing clear pathways to the content on your site.
Bekins Moving Storage has displayed great use of navigation. Check out the example here: https://www.mybekins.com/location/phoenix-az-movers/
Simply do a manual check of your website and ask trusted friends, family and colleagues to help analyze your website and give you their thoughts–you’d be surprised at how many flaws and issues they can find.
Be sure to hop into the Savvy Entrepreneur Private Facebook Community to collaborate, learn and grow with your fellow entrepreneurs and business owners.
Similar Posts by Savvy Entrepreneur:
10 Income Reports by Entrepreneurs for Entrepreneurs
https://savvyentrepreneur.co/10-income-reports-by-entrepreneurs-for-entrepreneurs/
Get More Customers Using Your Website, Email Marketing, and Social Media
https://savvyentrepreneur.co/get-more-customers-using-website-email-marketing-social-media/
Mastermind Groups for Entrepreneurs Foster Accountability
https://savvyentrepreneur.co/mastermind-groups-for-entrepreneurs-foster-accountability/
This is a Collaborative Post
