If you’re attending an event as an exhibitor there are a lot of different things you need to consider in order to ensure your attendance is a success. One of the most important things, however, is to ensure your exhibition space stands out. Whether that means making your space interactive or enticing people over with a giveaway, the more you can stand out the better. With that in mind, here are 8 ways to make your exhibition space stand out:
In a room full of people trying to do the same thing, you need to do everything you can to catch people’s eye.
Offer Out Free Products Or Promotional Items
When it comes to exhibitions you’re going to be in a room filled with people doing the exact same thing – trying to get people to their stand. Whilst ultimately, you want people to want to visit your stand, often you have to do something a little bit extra to get their attention. A great way to get people over to your stand without having to spend a lot of your budget is to offer out free products or promotional items. Whether it’s cupcakes for them to take away or a personalized pen or notebook, people are more inclined to go to a stand where they can take something away. Who doesn’t love a freebie, right?
Use Technology To Draw People’s Attention To Your Stand
A great way to draw peoples attention to your stand is to use technology. Whilst this can be a pricey option, it’s the perfect way to show that you’re ahead of the game. Whether you have a screen showing your latest products or you have an LED wall displaying a promotional video you have created, the more technology you have the more likely people are to come to your stand. For more information about event technology, you can visit this site here.
Make Sure You Have An Incredible Stand Design
One of the best ways to ensure people come to your stand is to make sure you have an incredible stand design. If you’re standing there with just a table and banner, the likelihood of someone stopping by to chat to you is pretty low. If, on the other hand, you have a wide range of different design aspects and a variety of things to look at, people will have to stop as they walk by. Whilst this may not guarantee you get the right kind of footfall, it will ensure you have people stopping by your stand at all hours of the day.
Use High-Quality Banners And Signs
When it comes to dressing you stand you need to ensure you’re using high-quality banners and signs. Not only will it attract people to your stand but it will also give an indication as to how professional you are as a business. For more information, you can visit Step and Repeat Banners.
Think Of A Way To Make The Experiences Immersive
With the rise in technology, there are lots of different ways to make your stand immersive and interactive, especially if you invest in either virtual or augmented reality. Whilst these are not the cheapest options, they’re definitely a great way to pique the interest of event attendees.
Have Friendly, Approachable Staff
One of the most important aspects of your stand is going to be your staff, as they’re the people attendees will be speaking to. If you have staff on your stand that does not appear to be approachable, you’re going to struggle to generate any interest. If you do not have anyone in your team to run the stand, consider hiring event and promotional staff for the day. For more information, you can visit this site here.
Host A Giveaway Or Competition
Another great way to get people to your stand AND to collect data at the same time is to host a giveaway or competition. If you have a prize that is well sought after by attendees you will find that you’ll have a high footfall of people coming to enter the competition. While they’re there, you can start to talk to them about your business and the products you sell.
Give Out Flyers On The Door To Attract People To Your Stand
Finally, another way to draw attention to your stand at an event is to give out flyers at the door. Whilst you will have to obtain a license to do this for larger events, it could be a great way to tell attendees where you are and what you’re offering on the day. If you think it will help, include a discount code on the flyers you’re handing out.
Are you looking for ways to make your exhibition space stand out from the crowd? What can you do to ensure you have the best event possible? Let me know in the comments section below.
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