Customers are the best thing that can ever happen to a business. Customer service, therefore, is vital for a business to stay afloat. However, today’s customers are looking for more than just the occasional discount. The focus these days is on personalizing the customer experience. Keeping customers happy means that you have to do things that are a bit more memorable.
Regardless of your niche, the options for creating memories for your customers are limitless. Some businesses invest in calendar printing, so customers have your name in their home at all times. Others choose to throw a customer-focused event with free food and swag bags. Basically, you want to make a lasting impression. You want people to remember your business over your competition. With that in mind, you need to create a “wow” moment your customers will remember.
Thank You Notes
Sometimes, a business needs to show gratitude to their customers. After all, without them, you wouldn’t have a business. Saying “thank you” to your customers doesn’t cost much and there are a variety of ways to do it. Sending out a personalized card to customers on their birthday or special holiday is such a simple thing to do. Instead of typing the message, write it out in freehand for that extra touch.
Check-In
Consider checking up on your customers occasionally. If you know that someone has been ill, send them a get well message or a small token item with your business logo. Use email marketing to follow up with your customers to see how they are and whether they are looking for extra discounts and offers with our company. Once someone has bought a product from you, following that up asking how they’re getting on with it can be quite powerful!
Get Proactive
If you see customers browsing your shop, asking how they’re getting on can be off-putting to the customer who just wants to shop in peace. Some people can also be too embarrassed to ask for help. Instead, have two types of shopping basket with two different labels. One in red for those who don’t want to be approached while they shop, one in green for those who don’t mind it. It’s a good way for customers to feel they have a choice and it’s also great for your focused interaction without putting customers off.
Customers matter: make sure your skills are up to scratch.
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