It doesn’t matter what you’re selling, who you’re selling to or even what type of business you run. If you don’t have a blog, then you’re not firing on all cylinders. If you’ve never considered the importance of a blog on your website before, take the time now to think about creating one. Valuable blog posts help to get you noticed by potential customers, establish your brand, and helping position you as an authority in your particular industry. Why are blogs so great? Quite simply because they harness SEO (Search Engine Optimization) and add a personality to your business.
Use Keywords
These are the words that a search engine, Google, will use to locate and list you. They are much more than just words associated with your business. They are also the search phrases a potential client might use to find your services. You need them in your blog but you cannot just sprinkle them liberally across your copy. Google is smart enough to figure out what’s a genuine piece of writing versus what is just a means of attracting attention.
If you’re not sure how to go about narrowing down or writing your blog to start with, consider harnessing the power and expertise of a marketing agency to get you off the ground, preferably one that specializes in SEO-related content.
Make Your Word Count…Count
In the same way that Google can pick out genuine articles, it can also pick out blogs according to length so the longer you write your blog, the better. This also gives you chance, of course, to tell your story and explore your subject in detail all of which helps you better connect with your customer.
Think Pics
Your words count for a lot but having a great photo can also help with your SEO quota. Making your images search friendly (using the alt text function) will also make them appear in searches, giving even greater chance of your blog being picked up.
Link Up
It doesn’t hurt to link to other, good quality sites when preparing your blog. You may get a reciprocal link back, which helps but it also helps establish your brand as one that recognizes and acknowledges high quality and performance. It also helps Google link you to other good sites, establishing your credibility.
Finally
As with any great news article or piece of web content, choose a great title. One that is SEO ready but also promises a great read for your clients.
Whether you’re writing for business or for pleasure, you want your blog to get read so make sure you’re fully on board with all the tips and tricks around SEO to get your blog to the top of the pile. No one wants to appear on page three of a Google search so do some research today to establish yourself as a market leader and see where your keyword-ready, well-written blog will take your business.
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