When you are growing your business, you might be tempted to open a different location. This is usually the strategy of companies that operate as a store. For instance, if you wanted to expand into a new region, you could simply open a second store in a town or city within the target area. This can then help you generate a lot more sales, which will add to your profits. Of course, it does come with its downside – there will be a lot of extra work involved and you might find that managing two completely independent locations becomes very complicated. It doesn’t have to be impossible, though. If you read on, you’ll find some great tips that can help you succeed in more than one location.
Hire Strong Managers
Firstly, you will need to hire a new manager to take care of everything at the new location. It’s really important that you look for a very strong manager with plenty of useful skills and experience. It will be preferable if they have previous experience of managing their very own branch in a previous company. Then you will be able to leave them to take care of the new operations without needing to look over your shoulder.
Promote Good Communications
There need to be excellent communications between the different locations otherwise you will find that cracks start to show. In fact, communication is so important, you need to make this your number-one priority. To make sure you never have to repeat yourself, it’s worth setting up a group email so that everyone receives your emails, and there is no back and forth with any messages.
Take Advantage Of Useful Tech
Thankfully, there is a lot of great technology that can help you keep on top of various locations. It’s worth using an industry-specific software that is tailored to the exact type of business you run. One good example of such software is www.zensupplies.com, which is used by dental companies. It uses analytics to make the analysis of each location a lot easier to carry out. Dentists can then see where each location’s strengths and weaknesses lie. As well as this kind of industry-specific software, it’s also worth utilizing Slack so that your employees can quickly communicate with one another.
Standardize Operations Across The Locations
No matter what, you need to try and achieve standardized operations across each of your locations. This will make it easier for any employees who transfer to a different location to settle in. It will also mean that the customer experience at each location is exactly the same and they shouldn’t notice too much difference. One way to ensure that all practices are the same throughout the business is to write a handbook, like the ones at www.resources.workable.com. This should be accessible to all employees in each location.
Most entrepreneurs find that opening a second location can really benefit their business. Hopefully, you find that it does for yours as well!
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