Your parents and grandparents grew up in a world where throwing private events and entertaining guests were part of essential community behavior.
The glorious parties of the 1950s saw the trendy youth listening to the then young voice of Elvis Presley on a record and experimenting with their rock’n’roll moves. The 1960s parked a revolutionary time where guests and hosts felt more liberated from many of the shackles of the previous generation: People danced wildly while wearing the latest fashion. The Beatles and the Stones were a staple of every modern household everywhere in the world. On the table, the host had prepared a scrumptious feast of prawn cocktails, duck à l’orange and a large and mesmerizing wobbly jelly pudding in bright green and red colors.
Scroll forward, ten years later, and the 1970s house parties had a taste of hippy lifestyle all around the USA. From long hair to long bohemian dresses and tunic, everyone smoked and chatted to the music, wondering about their role in the great big universe. Gone the wild rock’n’roll 1950s parties, but while the party mood evolved, people continued to entertain their guests in the trends of the time.
However, nowadays, house parties are a thing from the past. House Parties figure still heavily in the movie industry – they feature as the main plotline in half of the teen and young adults romcoms! But in real life, when was the last time you’ve been invited to a proper house party? If the last one dates back to your college years, you are not the only one. Few adults consider organizing a big party in their home. Why are we scaling back on a socializing event that used to be central to the community?
There is a number of reasons. People nowadays prefer to sit down in the evening and catch up with their favorite show on Netflix. Binge-watching is slowly replacing house parties.
Additionally, the abundance of time-saving high tech solutions – you need to swipe on your screen to get a date – seems to question the need for IRL socializing. Do we really need to meet up when we can catch up on Whatsapp, is a question many of us have thought of asking. Nevertheless, people are social creatures who need each other’s presence. In short, parties are in our species DNA. We don’t know how to throw them anymore. And that’s precisely where savvy entrepreneurs can make a difference.
Event planning is hard, and people don’t want to do it anymore
Professional event coordinators are the first to admit that their job is stressful. Anybody trying to plan their own party without expert knowledge and tools is likely to face humongous amounts of pressure. After all, organizing your guests and venue is a delicate multitasking art, especially if you’re trying to juggle a full-time job and your family duties on top of that. Additionally, in a world where everything needs to be Instagram-able, party organizers need to pay close attention to detail to get everything right – and make it fit within their budget. Ultimately, anybody who’s tried to plan a family gathering for Christmas understands how stressful private events can be, and readily chooses to avoid parties. This is your sweet spot as a business: Be the one who offers to coordinate their house parties.
Private events are changing
Parties are constantly evolving. Every new generation brings a new spin on the theme, and therefore, the creative challenge never stops. Party businesses need to be aware of how people approach parties in the 21st century. Forget the booze and loud music; modern gatherings are all about fun games, such as this couple who threw an escape room wedding party. As an entrepreneur, you need to gain a deep understanding of your audience, and more importantly, of their expectations in terms of gathering. Finding the right music and lights isn’t enough anymore.
How to offer the facilities in a small venue?
Another big issue when it comes to house parties is space. When you work in a residential venue, you don’t have a lot of wiggle room. Depending on the party theme, you may be able to fit your equipment indoors. But you can also add an extra room with a party van. For escape room themes, for instance, you can use custom-made vehicle graphic designs and a tight plot to keep the guests entertained through a mini escape game. Alternatively, you can also use the van as a pop-up kitchen for a tasting experience.
Understand how to be adaptable
Every guest and host has different requirements. If you choose to offer party services, you need to know how to make their life easier. There is no one solution fits all strategy. Put yourself in your customers’ shoes to figure out what information and service they require. More importantly, make sure to be available throughout the project to fix issues and tackle unique accessibility and planning requirements.
Bring the final touches to the party theme
A business giant such as Richard Branson rarely gets things wrong. So when the Virgin leader says that he loves fancy dress because it helps people relax and connect, there’s an important lesson for a party business to remember. People love dressing up when they get the opportunity. A fancy costume gives guests the chance to put their everyday worries away and become someone else for a brief moment. Offering fancy dress parties is a brilliant idea, especially as you can add decorative touches to help the host transform the venue.
What are the trends for private events?
Escape room parties are popular among young adults, but there are more options available. Fancy costume nights are always a winner for big birthdays and celebrations. Another popular choice is a healthy tasting event; indeed, as most guests need to commute, wine and beer tasting parties are a no-no. But how about cheese tasting or homemade pizza parties? Finally, photo recreation, for a wedding anniversary or family photo albums, is a crowd-pleaser.
It’s time small businesses come to the rescue of the beloved house party. By helping individuals to plan and throw amazing gatherings, you can revive local communities and bring people together. What’s not to like?
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