When SEO is mentioned, many of us drawback in fear because the thought of having to do it can often fill people with confusion. How does SEO work? What is SEO, and how do I improve it when I have very little knowledge of how it all works? These are all questions that run through your mind but never fear, here are some basic SEO tips that you can do for your website without the help of a professional.
Improve Your Images
Your images are part of the selling opportunity that is your website. Poor quality images that are too small or perhaps load slowly aren’t going to impress those that go onto your site. Look to improve this by replacing any images with good, professional photos that have been taken yourself by the company or from a stock website. Free images are good, but the best ones are going to be ones you pay for. Making your website faster will help improve SEO, so make this a priority for your website if you feel it needs doing. The better your images look and operate on your website, the more engaged your visitors will be when browsing.
Pay For A New Web Design
A new website design can help improve the SEO of your site, and it could be just what you need if you’ve recently rebranded. It’s a good idea to reach out to graphic designers individually or companies that offer to make web designs from scratch so that you’ve got something that’s truly unique to you and your company. Try to have an idea of what you want as a result and how you’d like it to be laid out. You want it to be easy to navigate and to understand for anyone whoever they may be and however skilled they are at navigating the internet.
Create More Engaging Titles For Blog Posts
Any SEO company will tell you that keywords and titles are important when improving your website’s presence on the internet. So the content that you have on your website from the about us page to your blog needs to be eye-catching. Any blog posts need to have titles that entice the reader to click on it. So, what type of wording or phrases could you use to make it better? Redoing your old content can also be an option, so look at what posts were popular and fashion that content on the posts that didn’t do so well. Update older posts, so they remain relevant and work with your current standard.
Add Internal Links And External Links
Linking is important because it helps show Google that you’re worthy of ranking higher up the search engine. Add external links to more influential websites and make sure that you are linking to other areas of your website, to keep them on the site for longer.
With all these tips, you can make a great start to improving your website.
