The latest and greatest business websites all have one thing in common. Immediately when you click on their homepage, there’s a video playing in the background. What’s in this video is always the same thing. It shows the visitor what the business is about, what it does, what kind of products and services it sells and the processes behind everything that makes it all a reality. This introduction video is a broad and extremely effective way of keeping visitors on your website for longer. Let’s be honest, visuals are always more captivating than words. Even if your writing is superb, human beings are visual animals thus our eyes will follow the moving things first. But you should rejoice because now it gives you the perfect opportunity to show and tell. You must provide all kinds of visuals for your customers and browsing consumers, to effectively market who you are and what you stand for.
Background video premise
The background of a homepage is free real estate. It doesn’t have to be bland and bare, it can play a video in a loop so you always give your visitors something to look at as they scroll down the page. But it should be implemented in a specific way. It has to be semi-transparent because strong moving visuals will take away the focus from everything else on the page. It should also be in the upper half of the screen therefore when you scroll you can see what’s coming up. For navigational purposes, this is crucial. It should also span the width of the page and not purely sitting nearer the middle. This allows the video to act as wallpaper and therefore seamlessly blends in.
What to record?
Capturing the essence of your business is one of the toughest things to accomplish. Bear in mind this background video is only going to be around 1-minute long. It’s critical you involve a professional video production company in on your brainstorms for ideas. Don’t turn up to a company with everything already decided because they do this for a living and they’ll know what parts of your business must be given the most attention; visually speaking. They also have a marketing team that can work it’s magic to spread your video and also, figure out the best possible way to spread it around social media. It’s highly advisable that you record the research process of your products as this is where they are born. Show the production process and the end product being utilized in it’s intended philosophy of use.
Seeing is believing
The main reason why background videos are starting to become the norm for businesses is that customers will see to believe. It’s no longer good enough to have finely written introductions and company goal statements. When consumers can see what it is you do, they’re now more likely to take you seriously. The proof is in the pudding as they say.
The world of business has seen many great changes this last decade. One of the best has been an increase in background videos, showcasing the best of what the businesses have to offer customers.
