So you’ve started an e-commerce business, which according to statistics, is a common new venture in 2018. Afterall, the internet is where the money is at. There are almost 3 billion people with online access around the world, and 25% of them use websites to shop. Gone are the days where consumers solely buy things in-store. Is online better than offline when it comes to sales? There are plenty of advantages to being an offline business, however, online appears to be the future. Can going offline help an online business attract new customers and sales?
Networking
The internet has revolutionized the way people meet. Thanks to Tinder and Bumble, no one seems to speak face-to-face anymore. Instead, they download an app. Networking for business is similar if you’re a fan of LinkedIn. However, it can inhibit success because only a small percentage of people use the platform. Do you need tips on recruitment?Want to find managed IT services for the company? Trade shows and corporate events are the most effective. Shaking hands, making eye contact and speaking articulately are three ways to land a big fish.
Efficient Working
For all the good it does, the internet is a weird place full of distraction. Take social media as an example. Sure, businesses can use it to interact with customers, but you can get stuck looking at Facebook posts. Or, you may get lost in a YouTube rabbit-hole and waste valuable hours. Going offline allows you to focus and work more efficiently for the sake of the firm.
One Trick Pony?
When you focus on one area of your business, you tend to become a specialist in that area. While this may sound like a good idea, it can become a problem because the responsibility for that area rests squarely on your shoulders. Rather than expanding and growing as a company, you stay in your lane and limit the options. For online business owners, going offline can open up a whole new world, as well introduce new possibilities.
Customer Expectations
Many small business owners have noticed that marketing online versus offline are vastly different. In some cases, they even have different products listed online compared to what is available in their store. This method can often create an interest in certain products. While remaining constant is important to satisfy customer expectations, mixing things up a bit is a great tactic to increase sales.
What is the importance of offline alternatives to you?
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