All businesses know how important social media marketing is. It is the easiest way to reach customers with relatively little investment. It’s also less time-consuming. This explains why most businesses use Twitter and Facebook to market themselves. However, many businesses overlook LinkedIn when it comes to digital marketing. It’s often seen as a networking tool that people use to find work.
The truth is, LinkedIn is a platform that can market your business. It’s also a good way to improve other areas of your business as well If you’re not making good use of it, here are some simple ways that you can use LinkedIn to promote your business.
Focus On Business Relationships
Improving your business isn’t just about reaching potential customers. It’s also important that you’re building good business relationships. Having mentors that you can turn to for advice, for example, can really help you out of a tight spot. Forging good relationships with suppliers and manufacturers can save you a lot of money in reduced overheads. Furthermore, finding other businesses in your industry that you can collaborate with on marketing campaigns is a simple way that you can increase your reach and tap into new markets. Traditional networking events are great for meeting these people. However, LinkedIn is often a more effective way of building those relationships.
Combine It With Marketing Software
Even though you’re focused on business relationships to start with, you will still make some links with potential customers. Especially if you offer services that other businesses use. It’s important that you treat these connections like you would any other lead and pass it through to your sales team. The best way to do this is to connect LinkedIn to HubSpot or whatever other marketing and sales software you use. That way, any good contacts that you make on LinkedIn are easily available to your sales team. Eventually, they can start working on turning those leads into sales.
Participate In Groups
Groups on LinkedIn are a great way to easily find people that you want to connect with. Find some groups that deal with your industry and if you can’t, you could even create your own. Invite people that you’ve already built a relationship with to join. If you’re posting in these groups regularly, you can position yourself as an industry leader and attract a lot of attention.
LinkedIn Advertising
One of the easiest ways to promote yourself on LinkedIn is to use paid ads. If you run a successful campaign, you can get a lot of new business. They work in the same way as the pay-per-click adverts that you’re probably already using on Facebook and Twitter. The main benefit is reaching people that are interested in your product on LinkedIn.
LinkedIn is often neglected by businesses when it comes to promoting their company but it can actually be a very useful tool so you should consider using it more often.
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