A positive customer experience defines a successful business. In fact, companies that are truly customer-obsessed enjoy not only a positive brand reputation but an overall enjoyable market share. After all, keeping your customer satisfied brings plenty of practical advantages. However, what does it mean to deliver a positive customer experience? What do modern customers expect when they interact with a company?
The answer is not as straightforward as it seems. Speed is, of course, an essential factor. Shoppers have more distractions, and your business has competition. Customers are well aware of this, and therefore, are quick to move on if the service is lacking.
And that’s precisely what a brand such as Ritz-Carlton has understood. The exquisite service comes from the fact that the team doesn’t leave anything to chance. Everything is taken care of in advance so that guests ultimately don’t need to wait to enjoy the experience. But for every business owner who doesn’t have the Carlton’s capital, how can you create a wow effect for your customer?
Effective and Quick Turnaround
Time is a key factor in the customer experience. While customers are aware that situations arise, the more you can reduce the waiting time the better. For e-commerce shops, this means to ensure rapid order filling systems and dispatch, using a solution such as Fulfilltopia, to manage everything that happens once the customer has clicked on the website. Everything from the choice of the courier to your customer service management needs to run smoothly, effortlessly, and quickly. Similar expectations are also valid in the hospitality sector. Restaurants are pressed to serve dishes as rapidly as possible or to inform the patrons of the expected duration.
Make Your Customer Feel Like They Matter
While your customers might be aware that they are not your sole buyers, they still expect your company to make them feel special. Placing a thank you note in their parcel may not seem like much, but it’s guaranteed to bring the personal touch your customers need. Using your profiling data, you can also ensure that each customer gets a ‘happy birthday’ message with a personal discount. The time you invest here is dedicated to building customer loyalty, so think of it as an investment for the future.
Add a Surprise and Unexpected Gift
Last, but not least, the art of giving continues to wow customers. Gifts have indeed a strong marketing value for your business, assuming that you know how to pick exciting gifts. Indeed, a discount encourages your customer to buy more from you. While a gift is an indication of your appreciation. A surprise gift that is packed in the parcel can encourage a positive review, but it will also keep your customers coming back for more. Besides, it’s a sure way of making your customers feel appreciated and more likely to recommend your brand.
In short, aside from wanting quick turnaround, modern customers have kept a very traditional mindset when it comes to businesses. They want a company they might only know from online visits to show a personal touch and cherish their transactions, regardless of the price.
<Pinterest Image>
Be sure to hop into the Savvy Entrepreneur Private Facebook Community to collaborate, learn and grow with your fellow entrepreneurs and business owners.
Similar Posts by Savvy Entrepreneur:
10 Income Reports by Entrepreneurs for Entrepreneurs
https://savvyentrepreneur.co/10-income-reports-by-entrepreneurs-for-entrepreneurs/
Get More Customers Using Your Website, Email Marketing, and Social Media
https://savvyentrepreneur.co/get-more-customers-using-website-email-marketing-social-media/
Mastermind Groups for Entrepreneurs Foster Accountability
https://savvyentrepreneur.co/mastermind-groups-for-entrepreneurs-foster-accountability/
This is a Collaborative Post
