The seasons have a lot more effect on commercial structures and corporate institutions than you’d think. That means the weather will hurt or increase your sales and growth. For example, Black Friday, Cyber Monday, Christmas and New Year party decorations, are all peak shopping occasions for consumers. All these huge sales hits hinge on the winter season around them! We’ve touched on the physical aspect of this before, but let’s look at the financial side of things. Here’s are some ideas to keep in mind:
Increase Your Availability
Be sure your shop can operate for longer periods of time. You’ll need more staff, preferably part time seasonal work, as well as the physical means to do the job. For example, you’re probably going to want to contact some commercial roofing experts, just to see if your roof has the right amount of protection for everyone that’s milling in and out underneath it. The last thing you want is drip buckets all over the shop floor to really turn a customer away from you!
Keep the Website Up and Running
Your website is one of the main portals for your business. During the winter season, you’re going to need to rely on it. People want to go out less and less when it’s cold and wet outside, and that means they’re going to stay indoors and shop online. With this in mind, offer more online promotions, free shipping, or even a customer membership. Your ecommerce store is going to be experiencing users in the hundreds and thousands anyway, you might as well prepare for this shift.
It may cost a bit more, to get your servers handling more and more content and increased traffic, but it’ll be worth it! People will be staying on your site for longer, adding more and more items to their basket, and wanting a low network latency and faster ping rate as a result. And it’s your job to keep the customer happy, no matter the form their shopping experience takes.
Remember, your small business should think of the upcoming winter as an exciting business time, as long as you’ve prepared your company for it.
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