For your business to be successful, potentially new customers have to feel they can trust you. However, building that trust often takes time. While the methods for developing trust vary widely, there are simple things you can do to start the process. Having a user-friendly and trustworthy website can go a long way toward achieving this goal.
Brand Your Domain Name
Make sure your domain name includes your brand or business name. This makes people feel you are not hiding behind anything. A product description in the URL will make it feel like spam, just the same as if it is a personal name. It should be the brand or business name, and a .com wherever possible.
Be Easy To Contact
Provide contact information throughout your site and have a contact us page. This will show that you are available. If they get prompt responses to any queries, that is even better.
Display Your Warranties
Display your warranties and guarantees in a prominent position. A money back guarantee shows that you have faith in your product or services, and will help to build trust with the customers. You should also show any accreditations you have earned. If you have got 5-star ratings from an independent review site, certificates of excellence from a trade organization or anything similar, show them on your website. These will show potential customers that they can trust you to deliver what you promise, and that can be important if they have never dealt with you before.
Show Off Your Reviews
If you have positive reviews on Facebook, or some other social media platform, or customers have emailed you directly to show how pleased they are with your business, make sure are easily accessible on your website. What previous customers think can influence whether a new customer buys from you or not.
Add Staff Photos
Get a professional headshot photographer to take your picture and the pictures of your staff. Why? So people can see exactly who they’re dealing with. It can make them more comfortable with making a purchase.
Keep It Simple And Easy To Use
Simplicity and ease of use are both crucial for any business website. If your site is complicated or difficult to navigate, the viewers will not stay to find out if you are trustworthy. They will very quickly move somewhere else. An easy to use search function can be a huge help, as this lets them see that you are interested in solving their problems and not just trying to sell.
Watch the Ads
Money can be made by letting other people advertise on your site, but you need to be wary of doing this. You have to remember that you have no control over their adverts, and one could say something that conflicts with your website. Also, people have come to your site to look at your products, not at lots of adverts for other peoples.
Building the trust you need is not as hard as you may have thought, but it is vital if you want your business to succeed.
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