Your business could do with a little more funding and a few more resources here and there. However, you’re barely off the ground enough to collect these for yourself. You need to turn to an investor, and you need to impress them enough to get their approval. But is that really that hard to do? Well, let’s try and explore that idea.
You have someone in mind who you think would be interested in the product or service you’re offering. Clearly, you believe in your invention yourself; now is just the time to put the pieces together. And you need to do so properly! So here’s just a couple of tips on doing just that.
Set the Scene Properly
You need to set the scene, to make sure you have a professional meeting, and that you’re immediately presenting a good first impression. After all, in business, appearances are often everything, and everyone makes snap judgments. We take in the world around us to see if it holds up to our standards, without even realizing it, and that’s something you absolutely need to keep in mind.
So when meeting with an investor, make sure you focus on the environment first of all. It has to be a place that’s calm and collected, and allows the participants’ thoughts and focus to stay on the papers in front of them. Even the colors of the walls and the wood conference table between you are going to have an effect on how they see you and your business.
Show Them Some Proper Potential
So once you’ve got your environment sorted out, and you’ve rearranged the meeting room or booked out a table at the fanciest restaurant you know of, you need to think about the potential your product holds. You know your product has legs, and you’ve done all your market research to back these beliefs up, and now you’ve got to present both these elements in tandem to the investor in front of you.
They need to see the potential for growth, from the humble beginnings of your startup to a product that could very well dominate the market one day. They need to know their money is going to good use, and that there’s little chance for waste; after all, your product needs to be able to sell most of all, even if you don’t have a five-year expansion plan yet.
This is where the idea of motivation comes in, and an investor needs to be as motivated as you about the company you’re thinking of setting up. So, show them the market need for the product you’ve come up with, and half the battle will be won.
Making an impression on an investor is easy. The hard part is making the proper one; the one you’ve planned out carefully and want them to believe in. So make sure you’re keeping points like these in mind, to make sure you have a better chance of securing the financing you need.
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