According to experts, it takes 3 years to build a successful business. If you are launching a startup, it can take a little longer to establish yourself and build a reputation. Some argue it can take up to 10 years to turn a business into a success story. Ultimately, when running a business, there are no straightforward answers. The how long question takes a variety of factors into consideration. From the type of industry, the location, and available funds, to how you develop your marketing strategy. It all comes down to a numbers game. Below are some interesting numbers you may not have considered.
The 800 Number or Equivalent
Users are more likely to trust a company that publishes a landline phone number on its website. However, when it comes to corporate numbers, your audience knows the difference between a toll-free number and a standard landline. In fact, all over the world, companies that use a 1 800 number in the USA (0 800 number in the UK and a shared charge 1 300 number in Australia), tend to attract more calls as a consequence. With 90% of users understanding the cost of these numbers, you are more likely to maximize leads when using them. However, using these numbers can also limit your accessibility. Customers who are outside of your area may not be able to get in touch with you. To capture international customers, you need to work with local toll-free call centers.
$60,000 – Cost of a Trade Show Display
On average, companies budget up to $60,000 for a 20×20 display at trade show events. This expense typically does not include the cost of booth construction and graphics, travel and expenses, additional show services, shipping, promotion and miscellaneous expenditures. In other words, your trade show display is only ⅓ of your overall exhibition budget. Failure to segment your budget accordingly will result in a loss of ROI at the show. There is only so much a confident team can do to boost trade show traffic. At the end of the day, companies that fail to make the most of their trade show events didn’t utilize their budget and team efforts strategically. If you don’t invest in it, you can’t make it work.
#1 Is Not the Most Successful SEO Position
As you know, SEO ranking is highly competitive. With only a finite amount of ranking space on results pages and hundreds of companies offering similar services, you need to fight your way to the top. As a result, companies spend a fortune on ensuring that they’ll rank number one for their chosen keyword. Unfortunately, ranking #1 has become an overstated rank. The reason for it is that users don’t automatically click on the first result. They take the time to consider the Knowledge Graph, the meta descriptions and the rich answers that are set apart. In some cases, users don’t even need to click on a link to get their answers. As Google matches queries with the most relevant content based on its understanding of a user search, it’s fair to say that you might not appear for a one-to-one keyword search.
6-Hour Work Day Increases Productivity
The average office employee works 10 to 12 hours a day. Heavy workload, hectic meetings and projects, and long commutes account for the long working day. But recent studies have demonstrated that a 6-hour work day is a more productive approach. Indeed, the Swedish government has launched a national experiment during which selected groups of workers did a 6-hour-day on an 8-hour pay. The results were astonishing: less sick days, less stress, and ultimately more work done.
50% of the US Will Work Remotely by 2020
The remote working trend has been increasing steadily. In fact, 90% of remote workers wouldn’t consider going back to a traditional office setting. From a business’s perspective, remote workers are less likely to quit – businesses record as much as 91% retention with these positions. While the work/life balance is an area that still needs improvement, companies that are too slow to join the movement are missing out.
Current trends in accessibility, user-friendliness, and productivity in the business world can’t be ignored any longer. From diversifying your SEO efforts to introducing new working scenarios, your company can’t afford to miss these effective strategies.
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