For many businesses, competition research is the difference between success and failure. Whether it involves your target audience or your competitors, a thorough research strategy is important for growth. Fortunately, there are many tools on the market that help entrepreneurs gain insight on the competition. When used effectively, the results can be modified and implemented into your own business. Below are four tools that will help you gain a competitive edge on your target industry.
SEM Rush
Search engine optimization is a huge deal in 2018. How and where you rank on Google can be the small margin which boosts your company into the limelight. SEO involves using keywords and phrases to mimic customers’ searches. The more you can optimize a page or site, the higher you’ll appear in the rankings. Focusing on your strategy is important, but looking further afield helps too. SEM Rush allows you to see which terms your competitors are appearing in the results pages. Not only does this let you compare your plan to theirs, but it also gives an insight into their approach. This is an organic search tool.
Majestic
Backlinks are the backbone of a piece of content. For any post to outrank its rivals, the number of quality links referring to the page has to be high. In fact, it has to be as great if not more so than the rest of the field. Majestic comes into play as it shows you the number of backlinks a piece has received. Go to Google and type in a keyword and copy and paste the URL into the Majestic search bar. From the results, you can figure out how well your post will have to perform to compete. In simple terms, it provides an overview of the market.
Similar Web
Similar Web is a site which breaks down traffic. Understanding the level of customer engagement and retention is imperative. Like you, many entrepreneurs guard this information. However, this tool is extremely helpful when conducting competition research. Type in the URL to learn about your competitor’s overall traffic and where it comes from. For example, it will show the sources and the type, such as organic or paid. An IT consulting company is an excellent partner to have in this scenario. The last thing you want is for the server to go offline.
Keyword Planner
Google is the king of SEO for a reason. The planner may seem basic, and it is, but it has plenty of hidden gems. Savvy businesses use it to undercut the competition. Typing their website into the search bar will come back with terms which they can use for optimization. By incorporating these keywords into your own strategy, you can increase your traffic and subsequent conversions.
Be sure to hop into the Savvy Entrepreneur Private Facebook Community to collaborate, learn and grow with your fellow entrepreneurs and business owners.
Similar Posts by Savvy Entrepreneur:
10 Income Reports by Entrepreneurs for Entrepreneurs
https://savvyentrepreneur.co/10-income-reports-by-entrepreneurs-for-entrepreneurs/
Get More Customers Using Your Website, Email Marketing, and Social Media
https://savvyentrepreneur.co/get-more-customers-using-website-email-marketing-social-media/
Mastermind Groups for Entrepreneurs Foster Accountability
https://savvyentrepreneur.co/mastermind-groups-for-entrepreneurs-foster-accountability/
This is a Collaborative Post
