The correlation between a business and its owner is often seamless. As the owner, your image and reputation are a direct reflection on how people see your business. While it is important to invest in marketing your business, equal attention should be paid to branding yourself. When looking for a trustworthy business, potential clients will often research the owner’s background. Here are several ways in which you can brand yourself to create a good impression.
Dress To Impress
The clothing you wear can have a big impact on how people perceive you. Anything too casual could make people think that you’re unprofessional and too laid back. Meanwhile, in some industries, you could dress too formally and come across as overly conservative. Whatever you wear, make it smart and tidy. Small details like wearing a watch or shining your shoes can make a big difference in your appearance. You may even be able to display your business logo on your clothes such as a branded t-shirt.
Boost Your Credibility
Blogging can be a great way of sharing your success stories with potential clients. You can share your expertise through advice posts, and develop trust through personal storytelling. Many owners, such as tech entrepreneur, use blogging as a way of communicating with fellow business owners and clients. You can start a blog on your company website and share posts on social media.
LinkedIn profiles are public resumes that show your skills, education, and past achievements. The LinkedIn platform is a powerful networking tool that has the potential of growing your business. It is important that you keep your profile current and active to attract potential clients and business resources. You don’t want potential customers stumbling across an unkept profile. You should also be cautious about what you post on Twitter and Facebook. Consider setting your Facebook page to private, so that people don’t judge you on your personal life.
Host A Seminar
A seminar is another means of sharing your expertise through a public speaking event. It could be a seminar aimed at helping clients, or you could share your knowledge amongst fellow budding entrepreneurs. Having the confidence to host a seminar will help to boost your reputation and credibility. If possible, take videos of your speaking engagements and post them on your website and social media profiles. There are many venues such as lecture halls, theatres and conference rooms in which you can host a seminar.
Get Involved
Local community work can also help to boost your credibility. By getting involved in charity events, local projects and fairs, you could help to make a positive name for yourself. You can also make an impact by joining local clubs such as business groups. This will increase your brand image and help to make a positive name for yourself. In addition, it can help you to form networking relationships with other business owners who could help to promote you.
Be sure to hop into the Savvy Entrepreneur Private Facebook Community to collaborate, learn and grow with your fellow entrepreneurs and business owners.
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