Today, there is a huge emphasis on connecting and interacting with customers and consumers. The reasons are obvious. Speaking to people informally is an excellent way to raise awareness of the brand. Plus, it’s never been easier to talk to a stranger thanks to social media. With a Twitter account, you can have a conversation with anyone regardless of location or culture. While customers are an important link in the chain, suppliers should never be slighted if you plan on working with them. Speaking with suppliers is typically not as easy as conversing with consumers. Here are a few suggestions on effectively communicating with suppliers you may have to build relationships with.
Or Are They?
Without suppliers, it may be very difficult to obtain the items you need for your business. You can’t sell a product or service if either doesn’t exist. Plus, sourcing materials is a costly process. Connecting with your supplier contacts can save the company a fortune. Work towards building a solid relationship with your suppliers whenever possible.
Stay In Touch
Probably the biggest mistake businesses make is to forget to touch base. You only need them at certain times of the month, so there’s no reason to call or email until then. This is wrong for many reasons. Firstly, it shows that you don’t care. Sure, it’s a business relationship. However, going the extra mile and being personable is smart business. Secondly, it slows down the supply chain. Say you need 1,000 Ag sprayer tips as soon as possible. How is the supplier going to get them without prior notice? Stay in touch and give them information on potential orders so that they can plan accordingly.
Offer Feedback
If a supplier requests feedback in the form of a poll or survey, by all means, provide it for them. Not only does this help them to help you, but they may be willing to return the favor someday. Keep your feedback professional and constructive. Remember that people can be sensitive so there’s no need to go overboard.
Research The Market
Suppliers are savvy. They give out discounts and make it seem as if they are cutting you a fantastic deal. In truth, business-to-business transactions always come with a reduction, and some clients may get better ones than others. In fact, your agreement could be pretty standard compared to a rival’s 50% off. Since you will rarely have proof of competitor deals, it is important to conduct your own research. Speak to peers and colleagues that you trust, and get an indication of the market. If you feel slighted on a potential deal, contact the supplier, and try to negotiate a better offer.
Showcase Loyalty
It is rare to find a business using only one supplier these days. Diversification is key as it boosts standards and acts as a security measure. Regardless of how many suppliers you are using, it is important to treat them all fairly. Loyalty goes a long way in business. Only take on the number of suppliers that you will realistically need.
How’s your relationship with the firm’s suppliers?
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