A smile and a handshake can be enough to win over customers’ trust in the real world, but online you don’t have these same social cues to rely on. As a result, different techniques are needed to build customer trust. Here are just a few techniques for gaining trust online.
Get Your Website Professionally Designed
A well-designed website is an equivalent of a smart dresser – if your website isn’t presentable, people will assume that your company is amateurish and disorganized. By getting a professional web developer to build your website, you can have more certainty that your site looks the part. There are plenty of website development companies that can build a professional website on a budget – having someone code a website for you doesn’t have to be expensive.
Start A Blog
Starting a blog on your company website can be a great way to build credibility. A blog can be a chance to show off your knowledge in your field by giving advice to your consumer or to fellow business owners – just check out this blog page on Cobia Accounting’s site as an example. Blogging can have other advantages too such as improve your sites search rankings and keeping your website active.
Encourage Positive Customer Reviews
Customer reviews can help to build credibility by showing consumers what your previous customers think of your business. Nowadays, there are lots of review sites such as Trip Advisor and Trust Pilot. You should encourage positive reviews on these platforms by asking every happy customer you work with to leave feedback. Many companies shout about their positive reviews on their company website – this Tristar products review is a good example. Never fake a positive review – many review sites are cracking down on this behavior and even fining companies for writing fake reviews.
Build A Social Media Following
Having a strong social media following can make people believe that your company is popular, which can help to build trust online. The best way to build a social media following is to invite all your friends to follow the page. You can also encourage your employees and your customers to follow you. As with faking reviews, refrain from buying followers as this can have an adverse effect on your online reputation.
Get Online Endorsements From Other Companies
You can also encourage other companies to help promote your business online. A common way to do this is cross-promotion – in exchange for you promoting their company, they will promote yours. This could include recommending you on their website, sharing your social media content or writing a blog post endorsing your company. Alternatively, you could simply pay other companies to endorse you. Just make sure that the company you’re approaching shares some kind of link to your own business.
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