Just like any other part of a business, the SEO sector in the marketing industry is constantly evolving. There’s simply no other way to keep up with the latest trends properly than implementing them in your business. You can read and understand the techniques but you will only get a deep understanding of them when you are using them every day. It’s kind of like reading how to drive a car and watching others do it. You can only get so far in your education and effectiveness with the car until you are behind the wheel. SEO is much the same because techniques will change as new software begins to become more widely used.
In 2017 more and more people began to actually use voice search. Rather than type out a long search, they merely clicked on Google’s mic button and spoke. Now in 2018, time is of the essence as SEO must stay within a reasonable size when landing on homepages, backlinks have become more stealthy. In addition, SERPs have become more personalized to the user themselves, and mobile searches now outweigh desktop searches.
Backlink Without Backlinking
For many years now backlinking has been the bread and butter of SEO. Google will uplift pages that have more backlinks in their content because it automatically intertwines all the pages. Linking an authority figure such as a well-respected newspaper will boost your search result ratings. It makes sense, because your article, blog post or even product description is inevitably linked back to a popular website. However, this system has been abused in the past. It was essentially a free gateway pass which meant even websites that were not correct in their facts would be connected to a trusted page.
Nowadays you don’t even need to backlink long sentences or even the keywords to match the article or entity of some kind. Google is more concerned about the words surrounding the backlink nowadays because the description is very important to modern trends. Consumers are using longer terms for their searches. This means smaller keywords surrounding the backlink will make it more relevant. Furthermore, it allows your backlink to be more subtle. Instead of relying on keywords, focus on description and detailing what the backlink entails.
No Aiming Blindly
As you know, Google often releases keywords in the AdWord software. It is a first come first served bid process. However, this is not an inherent value system because you’re not really sure which keywords are the best to choose. Paying the highest for what you perceive to be the most searched for word or term is not a reliable way to form your SEO plan. Instead, you should research consumer trends and view reports on what is being searched for the most and why. The other details slightly less important will paint a picture of the consumers This will include their spending characteristics, recent purchases, spend limit, age, gender and more.
For that, you need keyword researching programs which you can find out more about. One of them is SEMRush because it’s incredibly easy to use. It simplifies the data and makes things simpler. All you need to do is to sift through high-detailed reports that provide a lot of data on many things concerning the right keywords to focus on. The rankings will be displayed to you in an easy format so you can clearly see which keywords are the most popular at the moment. If you use multiple keyword researching software and correlate each of their rankings you will get an incredibly accurate picture of which keywords you should bid on and include in your SEO strategy.
Be More Friendly
Smartphones are used more than ever to search and shop. People around the world are constantly on their phones, looking at things they hope to buy. They’ll check out reviews and compare prices of their intended products online. Some believe that desktop searches are being taken over by smartphones. This is quite amazing but it makes perfect sense.
Creating a mobile-friendly version of your website is important for two main reasons. The first is that Google has decided that the company will focus more on businesses and websites that have both the desktop and mobile versions. If you do not have a mobile presence, you may be pushed from the top of the search results. You will need a complete structural redesign to make your website mobile-friendly. Putting time and effort into making your business mobile-friendly will help to show Google you have both websites in full working condition.
The latest SEO trends are not too far from one’s imagination. The need for your business to be accessible from smartphones is a no-brainer. However, it has to be functional and as professional as your desktop website. Making your backlinks more descriptive will allow you to bypass any baseless suspicions from Google’s search engine. The keywords must be surrounded by relevant terms and words to make the backlink credible.
Be sure to hop into the Savvy Entrepreneur Private Facebook Community to collaborate, learn and grow with your fellow entrepreneurs and business owners.
Similar Posts by Savvy Entrepreneur:
10 Income Reports by Entrepreneurs for Entrepreneurs
https://savvyentrepreneur.co/10-income-reports-by-entrepreneurs-for-entrepreneurs/
Get More Customers Using Your Website, Email Marketing, and Social Media
https://savvyentrepreneur.co/get-more-customers-using-website-email-marketing-social-media/
Mastermind Groups for Entrepreneurs Foster Accountability
https://savvyentrepreneur.co/mastermind-groups-for-entrepreneurs-foster-accountability/
This is a Collaborative Post
