If you are a solopreneur, an entrepreneur who operates solo typically via the internet, the image you present to the public is immensely important. In fact, your success depends entirely on how well you’re able to convince prospective clients of your professionalism and credibility. Here are some essential image tips for solopreneurs — things you absolutely must get right if you want to be taken seriously by those with money to spend on your services.
Professional Headshot
It doesn’t matter how cool you think your Facebook profile picture is. There is no selfie or smartphone picture on earth that could replace a professional headshot. A professional photographer will do a better job of conveying your image than a self-taken photo in a mirror. A professional photo can immediately set you apart from the competition and inform the public that you can be taken seriously. Many of the visual cues in a photograph are subtle, relying on a combination of factors. Potential clients are able to tell the difference between a professional photo and something from your smartphone.
Professional Assistant
If you interacting with clients, especially corporate professionals, it pays to have a professional assistant on hand to answer calls and mediate your professional correspondences. Luckily, this being the digital age, it’s not necessary to have a PA present in your office space. There are now companies who offer virtual services, including virtual receptionists, who can do the same job at a fraction of the hassle.
Professional Website
Your success as a solopreneur hinges entirely on your ability to project a professional image via your online presence. Your digital brand (website) is, for all intents and purposes, going to be the center of your professional world. It is the equivalent of your storefront, brochure, and sales pitch all rolled into one. For that reason, it’s incredibly important to make sure that your website is professional and attractive.
If you have some skill in web-design yourself and can pull off a sleek, professional look which would be at home with any major company in your field. If not, get a quote from a professional web designer. Prospective clients want to see a professional website. A website that looks like it was designed in 1998 has an immediate negative impact on your image.
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