Increasing interest in your products is the goal of every entrepreneur. Unfortunately, it is also one of the biggest challenges. While you may know the quality of your product, your target customer may not. With that in mind, what steps should you take to market your brand? Below are 3 simple strategies to implement that will increase the interest in your products:
Product Visibility
The first port of call here is the visibility of your product. It is all very well having a great thing to sell, but if no one can see it or tell what it is then you’re wasting your time. There are ways to engage with the customer without marketing directly to them, and one of those is with well branded and attractive packaging.
For example, are you are selling food products packaged in stand up pouches? If so, what makes your pouches different? By conducting research into what is currently on the shelves you will see patterns emerging in your rivals. But the important part is to find a way to present the familiarity your target market is used to while also ensuring you stand out. Test different colors and clear branding in focus groups to see what hits.
Search Engine Optimization (SEO)
A lot of buying and selling is done online these days, so you will need to make the most of your digital marketing. One way to do that is by working on your search engine optimization (SEO). SEO is the practice of increasing the visibility of your website on the internet, in particular in the organic, or unpaid, results page of search engines.
To do this you should first look into what keyword you should be included on your web page. These are the words and phrases that search engines are looking for when the product you are selling as terms associated with it searched. You can use free keyword planner tools to help you find the best collection of words and phrases, but be careful not to overload your site with keywords. Spam websites tend to overuse keywords and therefore get flagged by search engines as not trustworthy, and you don’t want that to happen to you.
Social Media
One way to create a connection with your buying public before they get to the shops, or online store, is by building up a bond via social media. While this is another digital marketing tool, you can view social media through a slightly different lens. Your options here are not just based on selling your product. Using social media can help you engage in conversations around your products and the industry. By showing that you have a personality beyond your pasta sauce or smartphone app, you will increase interest in your business.
Make sure you are using the right social media for your product. While there are over a billion people using social media, not all of them are in your target market. Find your demographic’s place online and work your way into their social media feeds through carefully constructed posts and engagements.
Be sure to hop into the Savvy Entrepreneur Private Facebook Community to collaborate, learn and grow with your fellow entrepreneurs and business owners.
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