One of the most important assets for a small business is their website. A website helps to make your mark in this consumer-driven world. Without one, your business will find it difficult to compete. Most companies use their website for branding, blogging, social media, advertising, and customers engagement. Continuously improve your business website to push your business its maximum level.
Websites take a lot of time, money and effort to keep current, for good reason. Your website’s success makes a huge difference in whether your business itself will be successful. If you’re not finding an upswing in sales, it’s time to bring in the experts. You need social media experts, SEO experts, UX designers, and mobile optimization advice. These experts can help get your business website running properly. With that in mind, what improvements can you make to your business website today to ensure it is operating efficiently.
Add Movement
Video content can change your entire website; consumers love to watch videos. Why do you think YouTube is such a hit? Vloggers everywhere love a good platform to talk to people, even when people can’t talk back. The brain can process visual information far faster than any other form, and no one wants to read page after page of text – it’s boring. You need to make an impact instantly, and a video of you or your staff talking about what it is that you do can do exactly that. All you need to do is ensure that your IT team have given your website the right amount of space and have optimized your video to tablet and mobile as well as laptop and computer.
Go Multicultural
English may be a universal language and your own mother tongue, but if you are hoping for a global business, you have to offer things globally. Adding more than one option for language and translation on your website means that if someone who speaks another language, are able to see that you have thought of their needs. Using a translation management system can simplify this process, and you can learn about those here.
Prevent Downtime
Don’t you just hate clicking on Facebook or going to your online bank and finding that the website is doing updates? People get impatient when they have to wait for something, so give plenty of notice to planned downtime and pick the early hours of the morning, where most of your customers are likely to be asleep. If you can limit your downtime to twice a year and only a couple of hours at a time, you can ensure that your customers won’t be turned off from you.
User Experience
Earlier on we mentioned bringing in a UX designer. Well, this is the person who ensures that your website is responsive to others. People like to access the web on the go, such as on a smartphone or tablet. Ensuring that your customers can use any device to access your site with ease is going to be one improvement that will keep people coming back, not turning away.
You don’t need to make many changes to be effective. You just have to know where to put your money and be savvy about the changes that you need.
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