Sometimes, the idea of putting on an event can be bittersweet. At first, you get excited at the prospect. Because you love the idea of throwing a big party or small gathering and entertaining your clients or customers. And you know that it’s going to work as a fundamental part of your marketing strategy. But then the doubt sets in. How much will it cost? Will it be successful? Will anyone come? If you’re worried about all of these things, then it can often stop you from putting the event on altogether. And that’s only natural. Let’s take a look at what you actually need to do to have an impressive business event.
Set Goals
The very first thing you need to do is set a goal. If you’re starting to plan an event without an overarching goal in place, then you’re looking at chaos already. Instead, you need to work on specific goals you want to achieve (for example see Social Tables). Do you want to strengthen your relationships with existing customers? Perhaps you want to entertain potential clients and network with stakeholders. Many entrepreneurs use business events simply to give back to their audience. In addition to goals, be sure to specify the metrics you are going to use to track your goals. This can include the number of sales or new followers, contact details collected, or certain types of feedback.
Stay On Brand
The next thing you need to do is to make sure that everything you do is within your brand. Do not contradict your branding at all here. You need to make sure that the location, the design, and even the agenda of the event reflects your business and image. It’s so important that the event fits both your brand but the purpose of the event as well. By doing so, you will have a much better chance of reaching your goals.
Drum Up Excitement
During the planning process, make sure that you’re also drumming up excitement for the event. This is where your social media and email marketing should come into place. It’s going to be important for you to generate interest in the event, and know how many people will be attending, well before the event takes place.
Make It Interesting
When it comes to the event itself, make it interesting and relevant to your business. Think about your audience and the purpose of the event. Regardless of the theme for the event, but sure to have branded promotional merchandise on hand to sell or give away (see Custom Earth Promos). Furthermore, considering your budget, be sure to have refreshments available for your guests. If you want people to have a good time, this part needs to be impressive.
Follow Up Professionally
And last but not least, you have to finish off with an incredibly professional follow up. You set your goals, now you need to make sure that you’ve achieved them. Whether you wanted to entertain and engage with existing clients or attract prospects, now’s the time to really round things off. Again, your email marketing should come into play here or relationship building in person. It’s important that you can measure the success in terms of new clients, sales, repeat orders, or customer satisfaction, or whatever relates to your overall goal.
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